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Studies show that in 2004, more than 60 percent of adults
and 20 percent of children are overweight or obese. As more
consumers are gaining weight, more retail industries are quietly
accommodating this, making weight gain more acceptable in
America, and no one even notices.
When shopping for clothes, you may notice that your clothing
size keeps dropping even though you know youve put on
a few pounds--this is size inflation. Size inflation is the
term being used this year to explain the change in clothing
sizes. Basically, the clothes keep getting bigger, but the
numbers stay the same. For example, todays size four
is actually a size eight. Retailers know that people are gaining
weight; they also know consumers want to wear as small a size
as possible, so theyre meeting that desire.
Similarly in the restaurant industry, after a complaint from
an oversized customer the president of the Olive Garden ordered
bigger chairs to accommodate oversized customers so they wouldnt
dine elsewhere.
Each consecutive survey that comes out shows that the number
of overweight Americans is increasing. This is due, many say,
to the widespread availability of fast food chains that are
making portions bigger and prices smaller, as studies indicate
that most consumers will eat more if they are given larger
portions. For example, a typical McDonalds meal used
to contain 540 calories and now it contains 1,550 calories.
That is more than double the calories.
Further, a national study published in the journal Pediatrics
shows that not only are adult statistics of weight gain increasing
but children and adolescents are in danger too. Researchers
surveyed 6,212 children and adolescents and found on a typical
day 30.3 percent reported eating fast food. The survey also
showed that the fast food eaters consumed far more calories
and fat than children who did not eat fast food that day.
Many are blaming childhood obesity at least partly on the
school systems throughout the country that have invited fast
food and soft drink vending machines into their schools, and
feel a solution may lie in putting pressure on the big food
companies, schools and fast food chains to clean up their
acts.
New
York Times January 20, 2004
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