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new breed of eggs has been produced for all consumers to buy,
and the eggs are finding their way to more grocery stores and
restaurant menus. Produced by chickens fed with sea kelp, flax
seed and other nutritious ingredients, the ‘designer eggs,’
such as organic omega-3 eggs, are healthier than the typical
store-bought variety.
Nationwide, specialty egg producers are seeing an increase
in sales. Out of the $3 billion national egg market, designer
eggs consist of nearly 5 percent. Studies show that compared
to 2002, Eggland’s Best Eggs, the nation’s largest
producer of designer eggs, saw a 25 percent increase in sales
in 2003. Studies also confirm that a Pennsylvania-based company
sold over a billion specialty eggs in the past 18 months.
The increase in sales of the designer eggs has a lot to do
with the increasing numbers of consumers on high-protein,
and other more health conscious, diets. Studies show that
more people are spending the extra dollar on the specialty
eggs to maintain good health, rather than opting to buy the
regular eggs.
Yahoo!
News January 7, 2004
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