This year marked the fifth anniversary of Splenda No Calorie Sweetener,
also known as sucralose. Since it was first made available in 1999 via the
Internet, Splenda has been given the title of the number one branded sweetener
in the United States, finding its way into nearly 20 percent of consumer
homes. That is more than any other pantry staple food brand.
Splenda fans enjoy the product's versatility and are drawn to its sweet
taste. Splenda Franchise Director explains why people love the product so
much: "People have learned that they can have the best of both worlds --
all the sweetness and taste they love, without the calories."
The newest member to join the Splenda brand family is Splenda Sugar Blend
for Baking, which is predicted to heavily hit the market during the holiday
season.
Consumers Sweet Addiction to Splenda:
-
Based on dollar sales, Splenda is now the leading branded sweetener
in U.S. homes. This means that its sales are ahead of those of both
Domino and C&H Sugar.
-
An astonishing 51 percent of Splenda's volume growth is from the sugar
category, which declined 4 percent in the most recent year.
-
The sweetener's dollar share of the low calorie sweetener category
is greater than those of both of its nearest low calorie sweeteners
combined.
-
5 billion Splenda packets are consumed each year. This equals about
9,000 per minute.
-
It is approved for use in 79 countries.
-
Splenda No Calorie Sweetener is used in more than 4,000 products worldwide.
Yahoo Financial News September 22, 2004
|