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May 31 2005
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The Not-so-Sweet Reality Behind Artificial Sweeteners

 

With the low-carb craze tapering off, another craze has now entered the mainstream: low-sugar. As a result, food makers are rushing to meet demand from consumers concerned with their waistlines and healthier eating by offering a variety of new products including Pepperidge Farm Sugar Free Milano cookies and General Mills 75 Percent Less Sugar Cocoa Puffs.

Scientists, though, are unsure how positive this development is, voicing concerns over whether or not the change will help people lose weight and how "health-boosting" artificial sweeteners really are.

No Signs of Slowing

Despite concerns, however, the boom of no- or low-sugar consumption is becoming a major consumer focus. According to a Grocery Manufacturers Association survey, almost half of all grocery store shoppers are on the lookout for products with reduced sugar.

Moreover, consumer research done by AC Nielsen found organic and no- or low-sugar as the two most popular descriptors that will get new products noticed by consumers and generate the strongest sales growth. And the new products aren't just the typical diet sodas and sugarless gum, but also:

  • Bread and cereals
  • Cookies and ice cream
  • Fruit juices and bottled water

This low-sugar obsession was brought on, in part, by the increasing popularity of the sugar substitute sucralose, or Splenda. In fact, the food industry introduced over 2,000 sugarless and sugar-reduced products in the United States in 2004 alone.

Sweet Skepticism

However, while McNeil Nutritionals claims sucralose consumption is safe, a growing number of nutritional experts have a different take. For example:

  • According to one expert who runs his own nutrition practice, artificial sweeteners do nothing for a person's "overall health" because they evoke cravings for sweets.

  • Another nutrition specialist and professor of public health said that in his 15 years of treating patients he has observed that people who consume an excess of artificially sweetened foods also end up eating an overload of foods chock full of regular sugar, and thus negating any savings in calories.

New York Times May 15, 2005



Dr. Mercola Dr. Mercola's Comments:

It seems like we are starting to make a dent. I have been seeking to increase public awareness about the dangers of sugar for many years now. As I emphasized in my previous NY Times best-selling book, The No-Grain Diet, it is not the carbs that are the major issue, it is the type of carbs. That's why the low-carb craze, which did not make this distinction, failed for many.

Avoiding sugar is certainly a crucial component of a healthy lifestyle, but, as is often the case, instead of doing so by consuming a naturally low-sugar diet based on whole foods, some people are still trying to find ways to keep eating what they like and avoid the negative consequences. They believe that modern technology will magically allow them to, quite literally, have their cake and eat it too.

Unfortunately, consuming foods that contain artificially or naturally sweetened substances can cause serious distortions in your biochemistry.

None of these "foods" are a natural part of the human diet, and, when consumed, they can all cause problems. For more information, please take a look at these links:

If you have a craving for sweets, rather than trying to find "healthier" ways to continue indulging in them, it is in your best interest to learn ways to relieve your cravings.

There are a number of factors that you will need to address to successfully achieve relief. The obvious one would be to stop eating any of the products to begin with. Just as with cigarette smoking, with sweets there are powerful addictive forces present, and, frequently, unless complete abstinence is achieved you will not be successful in overcoming your sweets addiction.

Complete avoidance of sweets is often necessary, as the hormones insulin and leptin likely play an important role in your cravings and understanding how can also be helpful.

If you are unable to achieve abstinence from sweets it is likely the emotional connection to cravings may be an important factor for you. One of the most profound methods I know of for diminishing the effects of food cravings is the Emotional Freedom Technique (EFT). EFT is the psychological acupressure technique I routinely use in my practice to help people reduce their cravings.

EFT is based on the same energy meridians used in traditional acupuncture to treat physical and emotional ailments for over 5,000 years, but without the invasiveness of needles. Simple tapping with the fingertips is used to input kinetic energy onto certain meridians on your head and chest while you think about your specific craving.

We actually have a new EFT training course that founder Gary Craig is teaching on the telephone on June 4, so if you aren't yet familiar with EFT, this is a great way to learn it.

Related Articles:

The Secret Dangers of Splenda (Sucralose), an Artificial Sweetener

Artificial Sweeteners Ruin Your Body's Ability to Count Calories

The Sweet Tooth

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