http://articles.mercola.com/sites/articles/archive/2006/07/22/do-americans-really-pay-attention-to-food-labels.aspxA survey of over 1,000 adults found that while 80 percent of Americans read food labels at the grocery store to check for things like calories, fat content and sugar, 44 percent will still buy the item, no matter how bad the label looks. The AP-IpsosenCommunityServer 2008.5 SP1 (Build: 31106.3070)