http://articles.mercola.com/sites/articles/archive/2003/06/11/drug-companies2-part-two.aspxDrug companies commonly hire public relations firms to boost drug sales, often through the use of the "third party technique." The technique involves using a third party who appears independent rather than a drug company representative, whoenCommunityServer 2008.5 SP1 (Build: 31106.3070)