Drug Companies Spend Two Billion to Advertise Directly to Consumers

Drug Companies Spend Two Billion to Advertise Directly to Consumershttp://articles.mercola.com/sites/articles/archive/2001/10/17/drug-advertising-part-one.aspxMagazine ads for prescription drugs are high on emotional appeal, but short on evidence that they work. Urging consumers to help their children fight allergies or to question whether their memory lapses might be Alzheimer's, most drug ads favor "vagueenCommunityServer 2008.5 SP1 (Build: 31106.3070)