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Barbara Loe Fisher is a pioneer in vaccine education and safety, and the founder of the National Vaccine Information Center (NVIC).
In an effort to educate and offer a counterbalance to the massive amounts of traditional mass media exposure on vaccines, which rarely ever mentions the potential dangers, we co-sponsored a message that was featured on the New York Time Square’s Jumbotron in March of this year. It was a 15-second spot that ran every hour, 24/7 for five weeks.