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By Greg Winter
For countless American children, breakfast
or lunch drops out of a vending machine at school: a can of
soda, perhaps, washing down a chocolate bar or a bag of potato
chips.
Now, a growing number of states are striking
back, trying to
curb the rise in childhood obesity by placing
strict limits on the sale of candy, soft drinks and fatty
snacks in schools.
Nearly a dozen
states are considering legislation
to turn off school vending machines during class time, strip
them of sweets or impose new taxes on soft drinks to pay for
teacher salaries and breakfast programs.
In California, legislators appear close
to passing a law that would prohibit any drinks but milk,
water or juice from being sold in elementary schools, and
curtail the hours older students can fuel up at vending machines.
In Hawaii, legislators are pushing to
oust sodas from school machines altogether. And in North Carolina,
lawmakers are calling for a moratorium on soft-drink contracts
that pay schools to dot their halls with soda machines.
The wave of legislation, unusual both
for its breadth and its assertiveness, grew out of the newest
statistics on child obesity from the Centers for Disease Control
and Prevention. Teenagers
today are almost three times as likely to be overweight as
they were 20 years ago, the agency announced this
year, prompting many lawmakers to take aim at the junk food
they believe is to blame.
"We have a crisis on our hands,"
said Martha Escutia, a state senator who sponsored California's
bill, adding that 50 percent of children are overweight in
some of the state's school districts. "It can't help
when a child is eating chips and soda at 8 in the morning."
The food industry says children
need more exercise, not fewer choices. The bills
have also angered school administrators nationwide, intensifying
an already heated debate over the prevalence of commercial
interests in the education system.
Once little more than a novelty in schools,
vending machines have become a principal source of extra money
for districts across the nation, bringing in hundreds of millions
of dollars for extracurricular activities each year.
With dozens of machines lining their hallways,
some schools annually earn $50,000 or more in commissions,
then use the money for marching bands, computer centers and
field trips that might otherwise fall by the wayside.
To keep such programs going, schools
are emerging as the staunchest opponents of the proposed restrictions,
invoking the same principles of local control that the states
themselves use to fight federal standards for academic testing.
In many cases, the resistance from schools has been vociferous
enough to water down or defeat measures, or at least stall
them until the next legislative session rolls around.
"Let the parents, the students and
the school community sit down and decide how to handle this,"
said Robert E. Meeks, legislative director for the Minnesota
School Boards Association, which has organized against legislation
to curtail soda sales. Mr. Meeks added that Minnesota schools
earn roughly $40 million a year from vending machines.
Many lawmakers say they find it odd that
educators are their biggest foes, considering that the schools
are supposed to look after the welfare of their students.
"I can understand why school districts
go in search of extra resources," said Jaime L. Capelo
Jr., a state representative in Texas who introduced a measure
to pare down the amount of junk food in schools. "But
it's shameful when they obtain additional resources through
contracts with soda companies with little
or no regard to the health of their students."
Even some students express concern over
the abundance of snack foods in their schools. Plenty of kids
make their breakfast from a Mountain Dew and a bag of Doritos.
You're brought
up thinking it's all right to be constantly bombarded with
ads and junk food because they're in your school.
Educators, in turn, say that it is the
lawmakers who are hypocritical, because as tax revenues sag
in tandem with the economy, state legislatures are cutting
school budgets, leaving districts with few choices but to
search for substitute funds.
"Maybe it's not the best way of making
money," said Paul D. Houston, executive director of the
American Association of School Administrators. "But who
is responsible for providing funding for schools? The very
people who are now saying that we can't engage in creative
ways of raising money."
Though they are often sympathetic to the
economic woes of school districts, many lawmakers argue that
encouraging children to indulge at an early age is ultimately
fiscally irresponsible. As students become heavier and their
health deteriorates, more serious ailments
like diabetes can arise, leading to higher health
care costs over time.
"What's a root canal cost? How about
treating osteoporosis?" said Gene Pelowski, a Minnesota
state representative and high school history teacher who is
seeking to scale back soda sales in school.
Mr. Pelowski said that he got the idea
from his local dental association, which has been sending
school principals posters comparing the acidity of Coke, Pepsi
and battery acid, and suggesting that teachers drop baby teeth
into beakers of soda to let students watch them decay. "If
we don't monitor certain illnesses early, society pays,"
Mr. Pelowski said.
The Department of Agriculture tried to
ban soda and candy sales in schools more than two decades
ago, but was thwarted by a federal appeals court in 1983 after
the National Soft Drink Association challenged the prohibition.
Now, federal regulations simply require
schools to turn off soda and candy machines in the cafeteria
during meal times. Those that sit outside in the hallways
can stay on all day.
Several states go further. New York, which,
like a handful of other states, is considering ways to increase
exercise in schools, already prohibits food of "minimal
nutritional value" from being sold until after lunch.
New Jersey and Maryland have similar policies. But lawmakers
say that such rules often make little difference.
"They're totally ignored," said
Paul G. Pinsky, a state senator in Maryland and former high
school teacher who introduced a bill this year to switch off
vending machines during the school day. "After the sugar
high wore off and they were finished bouncing off the walls,
my students' heads would fall on the desk," he said.
"It made it really difficult to teach."
Part of the problem, legislators say,
is that the agreements
between schools and soda companies sometimes deter principals
from following state policy, especially
since how much schools make is often tied to how much they
sell.
One 10-year contract that the Pepsi-Cola
Company signed in 1997 with the Montgomery Blair High School
in Silver Spring, Md., stated that "if the Board of Education
actively enforces the policy in which vending machines are
turned off during the school day," the school will not
get its guaranteed commission.
But the company is now taking a more conciliatory
stand. Officials of Pepsi, a unit of PepsiCo, say they have
redrawn the contract and others like it over the last year,
so that they reflect what the company calls the "spirit
and the letter" of state policies.
In other states, legislators question
whether schools have disregarded
state guidelines simply by allowing soda machines
on campus.
In recent years, North Carolina schools
have signed vending contracts with soft drink companies, even
though the state's official policy allows only sales that
"contribute to the nutritional well-being of the child
and aid in establishing good food habits."
"It's a bit of a conflict, isn't
it?" said Ellie G. Kinnaird, a state senator in North
Carolina who is seeking a moratorium on soft drink contracts
in schools.
Six months ago, the Coca-Cola Company
said that it would scale back on binding contracts with schools
and offer other beverages in its machines. But the new guidelines
do not pertain to existing contracts, and may not affect future
ones either.
"At the end of the day it's a decision
that has to be made by the local bottler and the school,"`
said William B. Marks, a Coca-Cola spokesman.
On average, Americans drink nearly 60
gallons of soda each year, almost 8
gallons more than they did just 10 years ago. For
many lawmakers, it is a given that the increase has worsened
childhood obesity. To the food industry, assigning the blame
to any one type of food is simplistic.
"There are no such things as good
foods and bad foods," said Chip Kunde, a legislative
director for the Grocery Manufacturers of America, a food
industry trade group. "There are just good diets and
bad diets."
Researchers vacillate, pointing out that
children are eating more
of almost everything, not just sweets, while exercising
less.
In fact, only
29 percent of students attended daily physical education classes
in 1999, compared with 42 percent in 1991, according
to the Centers for Disease Control and Prevention, making
it harder for them to burn off the extra calories they have
put on.
New
York Times September 9, 2001
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