The artificial sweetener Splenda is quickly gaining popularity in a market that was previously dominated by Equal and Sweet'N Low. In January 2003, Splenda even surpassed Equal in dollar-market share.
Splenda, the brand name for sugar-derivative sucralose, is converted from cane sugar to a no-calorie sweetener. It isn't recognized as sugar by the body and therefore is not metabolized.
Splenda is marketed as a "healthful" and "natural" product since it is derived from sugar. However, its chemical structure is very different from that of sugar and sucralose is actually a chemical substance.
Brand Channel April 28, 2003