Over 10 million people are following a low-carb diet regimen and members of the food industry are taking notice. Everyone, from food manufacturers to restaurant chains, is coming out with low-carb products. The big question they face is no longer whether to go low-carb, but whether they should form a partnership with an existing brand or come up with their own low-carb products. For instance, TGI Friday’s has partnered with Atkins Nutritionals and is now serving Atkins menu items at its 500-plus U.S. restaurants. The restaurant chain found that 19 percent of people who dine frequently at causal restaurants are following the Atkins diet.
Other restaurant chains such as P.F. Chang’s China Bistro, Ruby Tuesday, KFC and Panera Bread are coming out with their own low-carb products, while others are selling bunless, lettuce-wrapped hamburgers. But while sales of low-carb products exceeded $15 billion in 2003, analysts are wondering if the trend will last or gradually lose momentum.
New York Times January 4, 2004
It’s great to hear that more than 10 million people are following a low-carb regimen like that in my Total Health Program. I remember when I was in medical school that it was virtually impossible to get whole wheat bread outside of a health food store. Now it is available in nearly all gas station food markets.
I was very happy to see that last month TGI Friday's announced a partnership with Atkins Nutritionals and that last month Hardee's and Carl's Jr. began selling a bunless, lettuce-wrapped hamburger. The Carl's Jr. version has only 6 grams of carbohydrates, compared with 61 for a burger with a bun. These are good signs folks, and I am happy to have played a role in helping educate the public to create the demand for the direction these industries are heading. They have a long way to go of course, and I don't agree with many of the Atkins products as they are in large part highly processed synthetic foods, but at least it is a very positive step in the right direction.
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