As a way to capitalize on the low-carb diets, PepsiCo plans to introduce their new soda called Pepsi Edge, which will have 50 percent less the sugar and carbohydrates than its regular cola.
Market research has found that ever since approximately 3.6 percent of the U.S. population has been following low-carb diets, restaurants have been coming up with selections that are compatible with their diets. This is a major development for the U.S. beverage industry and acts as a response to the consumer concerns of calories and carbohydrates.
Pepsi Edge will consist of a combination of Splenda, an artificial sweetener, and high fructose corn syrup for sweeteners. It will target those consumers who are counting calories but don’t want to switch to diet beverages. The key to success involves cutting back 50 percent of the calories without sacrificing the taste.
Coca-Cola Co. also plans to introduce their own mid-calorie soda called Coke Ultra. Pepsi’s move to make a mid-calorie drink mirrored the beer industry, where Anheuser-Busch Cos. Inc. has found its low-carbohydrate answer with the winning Michelob Ultra.
Reuters March 9, 2004
For those of you unable to decide which is worse for you, sugar or artificial sweeteners, Pepsi has now made it easier for you by coming out with a new drink that will contain both.
Just keep in mind that no soda is good for you. Avoid being sucked in by all the hype. Splenda is NOT good for you as it is loaded with many potential dangers. Folks, this is such a huge issue that I will have written about it in my next book that I will hopefully have out later this year on Splenda and its dangers.
So, do your body a favor and stick with healthy water. Getting off of soda is one of the easiest and most powerful first steps to staying healthy.
You can even try opting for Whey Protein with Aminogen® or Pea Protein. Both are tasty drink that will help to increase your energy and your health, unlike soda. Though, I highly recommend mixing fruit and milk with Pea Protein to enchance the taste and nutritional value.
Related Articles:
12 Questions You Need to Have Answered Before You Eat Splenda The Potential Dangers of Sucralose Yes, You Can Be Dependent on Sugar The Amazing Statistics and Dangers of Soda Pop Soda Causing Nutritional Deficiencies in Children Lawmakers Push to Kick Sodas out of School Cafeterias US Teens Drinking More Soda
12 Questions You Need to Have Answered Before You Eat Splenda
The Potential Dangers of Sucralose
Yes, You Can Be Dependent on Sugar
The Amazing Statistics and Dangers of Soda Pop
Soda Causing Nutritional Deficiencies in Children
Lawmakers Push to Kick Sodas out of School Cafeterias
US Teens Drinking More Soda