The low-carb craze spreading across the United States has taken a big bite out of the Krispy Kreme Doughnuts' profits as sales continue to plummet.
A 2.3 percent drop in sales heavily impacted the doughnut company in the 12 weeks ended June 13 from their prior year. These statistics included Krispy Kreme sales from supermarkets, drugstores and mass merchandisers.
Share prices also fell by 40 percent since the company's May 7th warning and analysts aren't predicting a positive sales outlook for this upcoming year.
Krispy Kreme has placed blamed upon the low-carb craze such as the Atkins and South Beach diet for their drop in sales.
In order to keep up with competition and increase their sales Krispy Kreme plans to launch a line of new doughnuts, which will feature sugar-free doughnuts, doughnut holes and mini-doughnut, rings. They are also preparing to introduce their own line of frozen drinks and brand of coffee beans, which they will offer in supermarkets.
USA Today July 1, 2004
You may have read the article in a past newsletter on the decline of Krispy Kreme.
The good news is that the decline continues. It is good news because doughnuts are one of the five worst foods you can eat.
It's too bad that so many Americans view doughnuts as a breakfast food as, nutritionally speaking, eating a doughnut is one of the worst ways to start off your day. It will throw off your blood sugar and won't stay with you so you'll be hungry again soon. You are better off eating no breakfast at all, or better yet grabbing a quick glass of Whey Protein with Aminogen®.
Whey Protein with Aminogen® is a meal replacement that you can use to replace unhealthy meals, like the doughnut breakfast mentioned above, as it is far better for your body than a sugar-filled Krispy Kreme that is loaded with dangerous trans-fats and void of any nutritional content.
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