Due to the concern of portion distortion, king-sized Snickers and
Mars candy bars that are sold in Britain will be cut down on size.
With the growing number of overweight adults and children, manufacturers
are taking a step toward reducing those numbers by dividing the
candy bars into two sharable portions.
Action was taken after the emergence of McDonald’s health-conscience
actions such as pedometers in their adult “happy meals”
and offering an array of salad choices. Manufacturers have also
decided to proceed in limiting portions due to Britain’s Food
and Drug Federation’s proposal to reduce over-consumption.
Other issues addressed by the federation:
- Labeling
- Advertising to children
- Vending machines
- Public education
Those pushing to take action in reducing obesity are encouraged
to see the food industry getting involved and acknowledging the
need for a solution to this weight gain problem.
According to studies, within the past
two decades, portion amounts of candy bars, drinks and other waist-boosting
foods have grown significantly:
- Cookies: Bite-sized to Frisbee-sized
- Hamburgers: 112 percent increase
- Bagels: 95 percent increase
- Pasta servings: 480 percent increase
Health issues have also been addressed in relation to obesity.
The risk of heart disease, diabetes and certain types of cancer
have become more prevalent with weight gain. Health experts are
really pushing obesity awareness on marketing and advertising companies,
who frequently encourage over-consumption. Experts are hoping these
efforts will motivate people to opt for healthier food choices.
MSNBC
September 27, 2004
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