The makers of Splenda are reaping sweet success, as sales for the no-calorie artificial sweeter rose to more than $346 million in 2004, up from $65 million in 2001. Splenda is so coveted among Americans that it holds over 50 percent of the market share of sugar substitutes.
Though regardless of high sales and shares, there may be trouble in paradise for the unit of Johnson & Johnson responsible for advertising Splenda -- McNeil Nutritionals. For it seems a full-fledged battle has begun regarding the marketing campaign for this artificial sweetener.
McNeil vs. Sugar Association
The battle began in December 2004, when the Sugar Association filed a lawsuit against McNeil, stating the marketing campaign for Splenda -- "made from sugar, so it tastes like sugar" -- does not truthfully reflect the end product, which is created with chlorine and does not have sugar in it. In fact, Splenda's own Web site (www.spenda.com) states the artificial sweetener starts with sugar, but is then converted into a no-calorie noncarbohydrate sweetener; this process selectively replaces three hydrogen-oxygen groups on the original sugar molecule with three chlorine atoms.
Consequently, McNeil struck back with a lawsuit against the Sugar Association and other groups, claming the accusations were a "malicious smear campaign" against their product in a ditch attempt to boost sugar sales. The lawsuit further stated the defendants are trying to persuade consumers into believing Splenda is unhealthy and unsafe, and that refined sugar is the better option.
Yet before the smoke even has a chance to clear from this battle scene, it seems the soft drink industry has prematurely chosen a winner:
- The Coca-Cola Co. will begin selling Diet Coke sweetened with Splenda
- PepsiCo Inc. has made plans to reformulate its single-calorie
drink, Pepsi One, with the no-calorie sweetener
Seattle Post Intelligencer February 8, 2005
McNeil can strike back, file lawsuits and defend Splenda until they are blue in the face, but no matter how hard they fight, it still won't make their artificial sweetener any more acceptable to consume. It also won't change my mind on how potentially toxic this no-calorie artificial sweetener (made from sucralose) is to your health and body.
Unfortunately, McNeil's rebuttal may convince people who are uneducated about the negative health effects of Splenda -- people who will only realize the devastating repercussions of the sweetener after they experience negative reactions to it. Unfortunately, deceitful marketing ploys can work and leave some blindly misguided. So let's look at the facts.
The Bitter Truth About Splenda
Folks, this artificial sweetener is not natural at all (as you have been led to believe). Though the creation of the product starts with a sugar molecule, chlorine molecules are then added to it. This is a similar chemical in many respects to pesticides like DDT, and no one can even guess the long-term consequences of ingesting this substance over many years.
Let me assure you that there are absolutely zero long-term studies on Splenda. The FDA doesn't require it and the company did not perform any long-term tests. Moreover, research in animals has provided us with some additional concerns, linking consumption of the sweetener with severe health problems such as decreased red blood cell count, diarrhea and enlarged liver and kidneys.
Yet the most revealing and powerful way to learn the treacherous truth about Splenda is to read someone's personal experience with it. Nearly every month we receive a report from someone who has had an adverse reaction to Splenda, and after reading just a few of the submitted testimonials you won't even want to look at Splenda again.
Resist Your Sugar Urge
Therefore, the best option for your health is to radically reduce the sugar and sweets in your diet. Amazingly, over time your desire for them will dramatically decrease once you normalize your insulin levels. Try avoiding sugar for even a week, and then go back and taste a sugary item you used to love. You'll be amazed at how overpoweringly sweet it will taste.