The latest craze of the Internet is viral satire, which presents viewers with video clip parodies poking fun at crucial, current events. For example, JibJab Media concocted a musical mockery of the 2004 presidential race titled, This Land. JibJab Media is just one of the many organizations who have begun creating videos in hopes of being entertaining enough to stand out among a sea of other marketing messages. Organizations joining the club include:
One of the most interesting and relevant video clips posted was by the 69-year-old publisher of Consumer Reports, Consumers Union. Their online musical cartoon, The Drugs I Need, is a hilarious, yet undeniably truthful, lampoon of prescription drug marketing. The director of prescriptionforchange.org, a Consumer Union project that focuses on issues like drug safety, explained that the purpose behind The Drugs I Need is to send the message beyond the typical stale research reports and service the people who don't necessarily have the time in their busy schedules to wade through a lengthy document.
What really makes the video a success, though, is the lyrics, which gleefully describe all the various side effects of a multitude of multi-colored pills: " ... agitation, palpitations, excessive salivation, constipation, male lactation, rust-colored urination, hallucinations, bad vibrations, mild electric shock sensations ... " Animation Farm is responsible for the video's creative and colorful visuals.
While animated farces are popular at this moment, a future decline is certainly a possibility. In fact, the founder of JibJab Media claims that before long, many viral efforts will fall flat, and only the best ones will survive.
New York Times March 13, 2005
I was delighted to read about this drug parody in my favorite paper, the New York Times. The tide does seem to be turning and more and more people are starting to understand that drugs are not the answer. Not only are they over-promoted, but also over-prescribed, over-used and over-trusted in the Western world with devastating results.
You Can Speed Up the Reliance on Drug Companies
The drug companies are spending over $4 billion to influence you to buy their products. Folks I don't have $4 billion to invest in marketing like the drug companies, but what I do have is a following of hundreds of thousands who understand the truth.
If you have been a subscriber for many years and helped spread the message, thanks so much. As you can see from the above parody we are starting to make a dent. It still is a David and Goliath event but we are making real dents.
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How Could Drug Companies be so Evil?
Drug Company Empire Ready to Fall
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The Drug Companies Strike Back ...
Prescription Drugs Devastating America's Pocketbooks by 50% More!