In order to compete with small businesses making gourmet chocolates, various large candy manufacturers are poised to begin producing some high-end varieties:
A Growing Market
The market for gourmet chocolates is steadily growing. It has been estimated that the number of small gourmet makers has quadrupled from 250 to 1,000 in only five years. A number of them have opened "chocolate cafes" like the ones Mars has started in order to sell its Ethel's brand.
The big chocolatiers like Mars hope to convince customers that premium chocolate can be eaten every day, rather than just on special occasions.
Americans currently consume, on average, 175 pounds of sugar each year -- almost half a pound a day. These "gourmet lines" and "chocolate cafes" frankly sound mostly like yet another way big business is trying to convince you to eat even more of it, while paying a much higher price to do so.
However, properly processed chocolate does have some health benefits. That's because chocolate contains bioflavonoids, which are powerful antioxidants. Unfortunately, most chocolate processing methods destroy one-quarter to one-half of the flavonoids present. So I would advise the following:
Always remember that even dark chocolate is NOT a health food. It is loaded with the simple sugars that lead to a wide variety of long-term health problems.
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