The American Beverage Association, bowing to pressure from groups concerned about the epidemic of childhood obesity, has recommended limiting the availability of soft drinks in schools. The association's board voted unanimously to work to ensure that vending machines stock only bottled water and juice in elementary schools.
High Schoolers Still Have Soda
However, most elementary schools are already soda free. The group suggested the middle school students should have access to some additional drinks, and high school students have access to all types of drinks, although no more than 50 percent of the vending machine selection would be soft drinks.
Much of the Industry Agrees
The association's recommendation is not binding, but the 20-member board represents 85 percent of the businesses involved in school beverage vending. Coca-Cola and Pepsi also both said they supported the move.
An estimated 9 million schoolchildren are overweight, a number that has doubled since 1980. The number of overweight adolescents has tripled.