Marketers are attempting to make unhealthy products seem more nutritious for health-conscious shoppers. 7Up, for example, is now being billed as "100 percent natural" now that it has been reformulated to remove an artificial preservative. TV ads will soon show 7UP cans being picked like fruits.
A $44-Billion Market
They are attempting to get a share of the $44 billion a year natural and organic food business. Since 2003, the number of new products making health claims has increased 44 percent.
"Health" Foods
Other foods attempting to bill themselves as "healthy" include:
- Wrigley's gum, which launched the Wrigley Science Institute to produce studies indicating that gum chewing helps in dieting, stress reduction and concentration.
- Dunkin' Donuts, which sponsored a media event touting the studies indicating that caffeine from the coffee they sell could reduce the risk of Parkinson's disease.
- CocoaVia, which advertises itself as a chocolate treat with high levels of heart-healthy flavanols.