This is a really interesting and somewhat surprising finding. However, I am beginning to develop a deeper appreciation of the amazing level of denial that exists in the population.

I was powerfully reminded of this as I just finished celebrating my birthday with my family. My only, and younger, brother had his wife there and they admitted to regularly drinking diet Coke.

I offered to give them a copy of the amazing DVD, Sweet Misery, which is one of the most powerful and clear documentaries one could ever view on the clear evidence explaining why you will never want to consume any aspartame the rest of your life. My sister-in-law refused and said she just didn't want to know.

Wow, that was an enlightening experience.

Fortunately, my brother-in-law was sitting across the table from her, and I gave him an audio tape about 10 years ago in which he threw his can of soda out the car window after he listened to it and never had a drink since. So life seems to have a way of balancing things out.

The problem clearly is two-fold. One is to inform people so that they are aware there is a problem in the first place, but the second is to empower them to act on that information.

Information on most labels will give you a running start and the opportunity to make some important changes, but there still are many problems with deceptive labeling. The food industry with their powerful lobbyists were able to manipulate the laws to only give you partial truths in many areas.

For instance, earlier this year trans fat labeling became required in the United States and now there are a number of products that proudly display "no trans fat" on their label. Yet when you read the label more carefully you will find that they have partially hydrogenated oil, which is a synonym for trans fat.

My patients would ask me, how can this be?

Well, very simply -- it is the result of manipulated food laws. They make the servings ridiculously small, much smaller than the average person would consume. As long as the trans fat is lower than 500 mg per serving they can carry the claim "zero trans fat."

But once one understands these distortions it is relatively easy to make wise choices.

Clearly the more important issue to address is the half of the people who are reading the label and doing absolutely nothing in response to what they read.

If you find this is your pattern there is a strong likelihood you are battling emotional challenges that have not yet been resolved, and they are contributing to your making unhealthy choices.

In this case it would be wise to consider consulting with an energy psychology professional as these professionals typically provide very rapid improvement. Many of the sessions provide as much benefit as seeing a conventional psychologist for months or even years.

Gary Craig has a list of EFT Practitioner Referrals from the United States and the world. Many of these therapists even offer a free 15-minute phone session in which you can ask them questions to see if you connect.