In 2004, 180 million Americans bought sugar-free products, and in 2005, low-sugar packaged items were the second fastest growing segment in the "health food" industry, just behind organics. But more and more people are questioning the efficacy of artificial sweeteners.
Some researchers believe that artificial sweeteners may actually inhibit dieting efforts. In a 2004 study, when rats were fed artificially sweetened liquids, they lost their ability to moderate their intake of foods containing real sugar.
Just Too SweetOthers speculate that artificial sweeteners have helped set the American diet at too high a level of sweetness. This has resulted in sugar or artificial sweeteners being put into nearly everything we eat, including peanut butter, soups, and other foods which are not traditionally sweet.
This short but interesting piece describes the uneasy truce between consumers and artificial sweeteners, particularly Splenda. There's little evidence that artificial sweeteners do your health any good, and diet soft drinks can actually double your risk of obesity.
But that's just the tip of the iceberg. I am definitely not a fan of sugar, but if I had to choose between sugar and any artificial sweetener, sugar would win, hands down, without any question.
You probably know that I have been working on a book about Splenda and other artificial sweeteners for the last two years. It is called Sweet Deception, and it is now officially available for pre-sale on Amazon.com.
It has been absolutely amazing what we have been able to uncover. This book is aptly titled, as there are literally dozens of major deceptions that the manufacturers of artificial sweeteners, especially Splenda, are pulling on the public.
I wish I could share them all with you here, but my contract with the publisher prevents me from disclosing them until the book is published. However, there are a number of facts I can tell you.
Splenda's manufacturers have attempted to imply that Splenda is natural and safe by using the slogan, "made from sugar so it tastes like sugar." But by the end of the complex chemical processing Splenda goes through, it resembles nothing found in nature. This product is no way shape or form natural, nor is it a real sugar. It isn't even close.
What's more, the long-term safety of Splenda has never been established. In fact, there have only been six human trials to date, the longest of which lasted three months.
You will be shocked to learn that the absorption of Splenda into the human body was studied on a grand total of six men. That was the only human study performed that looked at this. From this the FDA allowed them to generalize this study to the entire human population.
The study was published in a journal that accepted a number of studies that were entirely funded by the manufacturer. The study was so poorly designed that it would not even merit a rejection letter from a major peer reviewed journal. Yet the company was able to convince the FDA that this tiny study could be extrapolated to the entire spectrum of humans on the planet.
That would include children, women, elderly and those with any chronic illness, none of whom were examined. This study was a joke.
The reason why this is so important is that is central to the long-term safety of Splenda. Right now there are absolutely no long-term safety studies for this substance in humans, only a two year study in rats.
What's more, the molecular structure of Splenda bears remarkable resemblance to pesticides, and this week I uncovered some facts about its discovery that will likely be front page news in the national media when we announce it.
I have much more startling information to reveal to you, but it will have to wait till the fall. I suspect this will be another NY Times best seller, and there is a good possibility the book will run out of its first printing, so if you want to be among the first to know the truth, visit SweetDeception.com.
You might want to take a look at the pages of testimonials from our own readers who feel they have been harmed by Splenda. If you have noticed any side effects yourself, there is a form you can fill out so that you can add your story to the hundreds of others that have been submitted.
This will help us enormously in our investigation, because in our two years of study we could find NO ONE, not the manufacturer nor the FDA, that is doing ANY long-term safety studies on this substance. With the data we are compiling, we hope to reopen the case on the most popular artificial sweetener in America.