The Coca-Cola company neither confirmed nor denied the report. In the first nine months of 2006, diet Coke's volume in stores excluding Wal-Mart dropped 3 percent, in spite of increased ad spending.
The report also stated that Pepsi plans on introducing a new line of enhanced carbonated drinks called "Tava."
Cadbury Schweppes' ludicrous and deceptive claims that 7Up is 100 percent natural must, unfortunately, be working. In looking to turn around dropping sales of its flagship diet soft drink product, Coca-Cola plans to launch a new product, Diet Coke Plus next spring.
No wonder, considering the fortunes of multi-national soft drink bottlers (among them Coca-Cola, Pepsi and Cadbury) are under attack more than ever before from the makers of energy drinks with catchy names like Cocaine.
Hard to imagine bottlers could claim any carbonated soft drink, particularly one of the diet variety, does your health any good, as it can double your obesity risks. And artificial sweeteners are more dangerous for your health than even high fructose corn syrup.
By the way, that's only a fraction of the many health-harming effects associated with soft drinks, including cancer, osteoporosis and liver damage. In your journey to optimize your health, one of the easiest things you can do to strengthen it is to make the switch to clean fresh water. And I do mean clean -- there is simply no reason that you should be drinking chlorine or fluoride in your water supply. Your best bet is to install a reverse osmosis filter.
On Vital Votes, biochemist Dr. Russ Bianchi from Soquel, California points out the following: