Marketing Tricks Drug Companies Use to Fool You
March 03 2007
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The drug company AstraZeneca, which makes the breast cancer drug tamoxifen and other cancer treatments, has pledged $10 million to the American Cancer Society to help provide "one-on-one support" for cancer patients in U.S. hospitals.
The pledge will go to a program that guides patients to services that provide social and emotional support, transportation, and medical and financial assistance.
The gift will allow the program to expand to 50 more locations.
The Cancer Society receives just under $1 billion in gifts and grants each year, but less than 2 percent of that comes from drug companies. AstraZeneca's sales exceeded $26 billion in 2006.