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July 11 2007
Shocking Cancer Society Ad Criticized for Lack of Evidence

The American Cancer Society, partnering with sunscreen maker Neutrogena, has decided to take a shock-and-fear approach in their latest cancer prevention campaign.

In the ad, a young woman holds a photograph of a smiling blonde, with the accompanying headline, "My sister accidentally killed herself. She died of skin cancer." It warns readers that "left unchecked, skin cancer can be fatal," and to "use sunscreens, cover up and watch for skin changes."

Some public-health doctors are responding with sharp criticism, pointing out there is no clear evidence supporting the link between sun exposure and death from skin cancer.

According to Dr. Barry Kramer, associate director for disease prevention at the National Institutes of Health, "There's very little evidence that sunscreens protect you against melanoma, yet you often hear that as the dominant message."

Dr. Lisa Schwartz added, in reference to Neutrogena’s financial support of the campaign, "When people see an American Cancer Society PSA they expect it to reflect the best evidence. We don't want people who have a financial interest to be telling you the benefit of doing something."

The New York Times July 10, 2007



Dr. MercolaDr. Mercola's Comments:

Here we have yet another MAJOR scam or complete lack of understanding about the true cause of disease which results in massive misinformation that confuses people and worsens their health by depriving them of one of the most important vitamins known to man.

The American Cancer Society has once again continued to promote fantasy rather than facts in their latest anti-sun ad campaign. The link between sun exposure and skin cancer is vastly overblown, and there is little, if any, evidence that sunscreens actually protect you against melanoma.

In addition to that, skin cancer is rarely life-threatening. It represents only 2 percent of all cancer deaths. Most skin cancer deaths are from melanoma, which in turn makes up only 6 percent of all skin-cancer cases. 

It’s even been shown that people who had lots of sun exposure prior to their diagnosis of melanoma had much higher survival rates than those with limited prior sun exposure.

It’s not hard to see why these ads are being shown, considering that they are being funded by sunscreen maker Neutrogena (something that goes unmentioned in the ads themselves), which stands to benefit financially from the message.

But if the sun is not the main cause behind the deadly form of melanoma, what is?

The answer is: it's your omega 6:3 oil ratio. To quote from the journal Cancer Research: "Epidemiological, experimental, and mechanistic data implicate omega-6 fat as stimulators and long-chain omega-3 fats as inhibitors of development and progression of a range of human cancers, including melanoma."

In 2001, the prestigious National Academy of Sciences published a comprehensive review showing that the omega 6:3 ratio was the key to preventing skin cancer development. And an Australian study done about 15 years ago showed a 40 percent reduction in melanoma for those who ate omega-3 rich fish.

Do exercise caution when in the sun; sunburns can be dangerous. At the beginning of the season go out gradually, perhaps as little as ten minutes a day. Progressively increase your time in the sun so that in a few weeks, you will be able to have normal sun exposure with little risk of skin cancer. Just remember never to get burned, which is the key to safe sun exposure.

Remember also never to use sunscreen, as the chemicals in products are themselves a potential cause of cancer. Instead, creatively use your clothing to block the sun’s rays during your build-up time.

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Community Comments ( 29 )
Comment on this Article
  
  
phooey
[ Joined on 02/07 ] [ Posted on July 10, 2007 ]
29 Points        
   
 
Savvy User
The ACS, just like the american heart association, american diabetes association, american dietetic association, and all the other corporate prostitutes are some of the lowest forms of life there will ever be. They take our money and give us nothing but disease in return. Please do not support any of them. Do not support the "pink ribbon" this upcoming October. Check out www.thinkbeforeyoupink.org to learn about the startup of this scam by Estee Lauder, if you have not learned of it already. The parabens and pthalates in their petrochemical concoctions are strongly linked to the disease they pretend to be against.
Then Breast cancer awareness month which was created by Astra-Zeneca, makers of tamoxifen, in 1985 which then was owned by Imperial Chemical Industries is a huge scam as well. These companies make fungicides, pesticides, herbicides, and plastics which are strongly linked to these diseases. They pollute the environment and cause disease and create these fake organizations to rob us of our money. The more you understand how it works the more sickening it gets. Are they born without souls or do they lose them along the way with the help of greed?
 [ Reply ]
Mercola
  
BigEdd
[ Joined on 06/07 ]  [ Posted on July 12, 2007]
12 Points        
   
Novice User
  Mercola
Phooey,

Do you realize how right you are, especially when you say, "These companies make fungicides, pesticides, herbicides, and plastics which are strongly linked to these diseases."?

Instead of them trying to find out why we get sick, they are profitting off our sickness.  In the meantime, diseases such as diabetes and autism, as well as others, continue to escalate and poison our gene pool.

Should the death penalty apply when these scoundrels get caught?
Mercola
  
phooey
[ Joined on 02/07 ]  [ Posted on July 12, 2007]
4 Points        
   
Savvy User
  Mercola
BigEdd,
I can not even think of a punishment for this. To me, this is the absolute lowest one can go.
  
  
annapavlova42
[ Joined on 02/07 ] [ Posted on July 10, 2007 ]
15 Points        
   
 
Savvy User
Having read this article, I found it to be contradictive.  Each  comment from the doctors were opposite with each sentence.  For e.g.  skin cancer is not a serious illness, ON THE OTHER HAND, in the same breath,  avoiding the sun at a early stage in life may avoid skin cansor which is serious.

Well, don,t you think this could be DOUBLE TALK?????????

 [ Reply ]
  
  
bagarino
[ Joined on 01/07 ] [ Posted on July 28, 2007 ]
8 Points        
   
 
Novice User

I'm very grateful to Dr. Mercola for pointing me on the right path.

With my Irish ancestry I'd come to shun the sun in recent years but thanks to Mercola.com I've changed my entire approach - and background reading elsewhere only confirms the false hold that the dermatolgists' position has on public policy.

The result is I now seek out the sun every day. Of course I still respect my genetic heritage and the limitations it imposes but the results have been remarkable. My mood and self-image have improved immeasurably and I know in my heart of hearts that I am healthier, calmer and more relaxed.

I'd always wondered why 20 cigarettes-a-day were so much more lethal in Glasgow or Dublin when compared to Athens (Greece) or Rome - or indeed why multiple sclerosis and heart disease is so much more prevalent in areas with little sun. The Irish suffer some of the highest rates in the world. Yes the diet does make a difference... but not that much. The fact is that Greeks and Romans are not suffering from critically-low levels of (protective) Vitamin D from January to June. I can't find the article now but it stated that c. 3000 fatal cancers are caused by sunshine annually in UK BUT 16,000 CASES ARE PREVENTED BY SUNSHINE. That's good enough for me. It's 11 am and a lovely day here in Italy so I'm off to the beach now! :-P

 [ Reply ]
Mercola
  
bagarino
[ Joined on 01/07 ]  [ Posted on July 29, 2007]
       
   
Novice User
  Mercola

More proof if proof were needed:

news.bbc.co.uk/.../6906712.stm

Sunshine 'protective' against MS

People who spend more time in the sun as children subsequently have a lower risk of developing multiple sclerosis (MS), a US study shows.

  
  
The Health Minister
[ Joined on 11/06 ] [ Posted on July 12, 2007 ]
8 Points        
   
 
Novice User
I actually saw this ad in a Canadian magazine of sorts and pointed out the absurdity of it to a friend (he didn't quite get it or at least isn't as passionate about these things as I). However, I was absolutley digusted by it. Now if a naturopathic individual or health guru made a statement like this they would horrifically shot down by the FDA and possibly imprisoned....unfortunatley the masses don't seem to recognize this as they're slowly brainwashed into a certain school of thought. What a shame.
 [ Reply ]
  
  
mmc88121
[ Joined on 11/06 ] [ Posted on July 10, 2007 ]
7 Points        
   
 
Moderator User
What suprises me is that I am not suprised at the behavior of the ACS and its commercial benefactor in this instance.

Mary
 [ Reply ]
  
  
Cheryl Rounds
[ Joined on 10/06 ] [ Posted on July 28, 2007 ]
5 Points        
   
 
Apprentice User

The chemicals in sunscreens work by absorbing the sun before it can do supposed harm to your body.  However the sun will cause these very chemicals to break down and create free radicals (and we all know what free radicals cause)  The truth is, when a country introduces chemical sunscreens to its population, the skin cancer rates always go up - never down.  Three of the four chemicals used in sunscreens in the US are already banned in Europe for being carcinogenic.amd they are looking at banning the forth.

Tanning is your body's natural defense against sunburn  By always using sunscreen you are interfering with your body's own protection system.  If you must be out in the sun for an extended period of time -covering up with hats and clothing are much safer than chemical sunscreens.  Also useful on occasion are sunblocks such as zinc oxide and titanium oxide (as long as they are not nano particals).  These are minerals that sit on the surface of the skin and reflect the sun away from the body.  Be wary of the other ingredients in these creams though as many chemicals in traditional body care products are toxic.  There is a company in Australia that just came out with a certified organic product that should be available the beginning of August.  Check it out at www.blissfullyorganic.com or email me for more info.  Also helpful and safe is the naked mineral cosmetic line with an SPF of 15  in their foundations (www.itvventures.com/bliss)

 [ Reply ]
  
  
vince
[ Joined on 09/06 ] [ Posted on July 10, 2007 ]
5 Points        
   
 
Apprentice User
 This is about as low an action as the American Cancer society can descend to. The Times has been doing a good job recently on medical stories. For the cancer society to take liberties with the facts to please their economic partners is despicable. Recent studies have shown vitamin d deficiencies have been linked to numerous cancers and others ailments . To use their name to sell sunscreens is reprehensible. Thanks Vince
 [ Reply ]
  
  
Terry M.
[ Joined on 06/06 ] [ Posted on July 28, 2007 ]
2 Points        
   
 
Novice User

All this brainwashing about skin cancer and the sun seems to be working well. I had to go to the dermatolagist recently because of having skin cancer. Mine was caused by burning my forehead with a curling iron last year and it never healed. I let it go for a long time because I didn't realize that you could get skin cancer by burning yourself in that way. I have since learned that it can be caused by damaging your cells by an injury rather than the sun. Of course the dermatolagist made sure she gave me a fearful warning to never ever go out in the sun. My family have always been outdoor people and we all tan very easily, so I have no intention of hiding out in dark places away from the sun. I'm in my 50's and my parents are both dead now, but neither one of them ever had skin cancer and they both spent years in the sun. It is sad to see the fear people are having of the sun these days. I feel that one day soon insurance companies will refuse to cover a person if they go in the sun. They make you feel like a criminal for not being pastie white.

 [ Reply ]
  
  
woodie
[ Joined on 07/07 ] [ Posted on August 1, 2007 ]
       
   
 
This user is BELOW novice level and all their comments need to be reviewed with great caution.

Here is a fun thing to do!  Recently, I was at a community festival, and among the hundreds of vendors,was

a booth that was staffed by elderly ladies,who were selling $10.00 raffle tickets for gift baskets with the proceeds

going to the ACS.  As I stood there, people were milling around the booth,and the words "It's for a good cause"

were being thrown out, I looked them straight in the eyes and said, "There is already a cure for cancer"  and started to walk away.  The looks in their eyes told it all!  I felt good!!!!

 [ Reply ]
  
  
C Ed Wright
[ Joined on 06/07 ] [ Posted on July 30, 2007 ]
       
   
 
Savvy User

Well, if We the Sheeple didn't keep falling for this kind of Bernaysian corporate dialectic, they wouldn't keep dumping it all over us, just like they'd quit asking We the Sheeple to Super-Size it if we didn't keep Super-Sizing it when they suggested it, and they wouldn't keep subsidizing the Peoples Liberation Army buildup by manufacturing nearly everything in Communist Red China if We the Sheeple would just read labels and refuse to buy their toxic defective crap.

 [ Reply ]
  
  
dairyfree
[ Joined on 06/07 ] [ Posted on July 29, 2007 ]
       
   
 
Novice User

At the dermatologists office the nurse told me all my freckles were sun-damage and that I could get them lasered off so they don't become cancerous.  Many woman are trying to get a perfect freckle free complexion with these lasers.  I thought this to be strange because I don't find the freckles on my shoulders to be unattractive.  It's just part of who I am being irish, duch and german (fair-skinned).  She was made to believe that these were bad and needed to be removed. Strange.

 [ Reply ]
  
  
dad5
[ Joined on 04/07 ] [ Posted on July 29, 2007 ]
       
   
 
Novice User

People have the belief government will protect them..

Only an educated populace can defend against such assaults by Corporations

and the government.  

We have met the enemy, and it is us!  (POGO)

Dennis

 [ Reply ]
  
  
curious7
[ Joined on 03/07 ] [ Posted on July 28, 2007 ]
       
   
 
Apprentice User

Like everything else in this freepress society one can say what one pleases, but unless one has access to big media, there is no true rebuttal.  So since we have not the millions to adress the public most of us will never know the truth.

 [ Reply ]
  
  
Bethlk
[ Joined on 07/07 ] [ Posted on July 28, 2007 ]
       
   
 
Novice User

so what are we who swim and boat and other type of summer/sun and water type activities that we wear very little clothing  to do - burn or chance the sun screen? I am really confused.

Beth - USA

 [ Reply ]
  
  
Health Organic
[ Joined on 01/07 ] [ Posted on July 28, 2007 ]
       
   
 
Novice User

This topic is fab!  I agree with all ones comments.  I especially like yours Amber!! And Bagarino if you can find that article I would be very interested!

I am currently researching the health effects of synthetic chemicals from cosmetics in the beauty industry.  This profession is  'swimming in synthetics' and the professionals working in this industry are at long term risk.  Not just hairdressers (the most obvious) but beauticians, cosmeticians & makeup artists.  I cannot find any stats anywhere.  Can anyone help with real stats??  I have tried numerous Govt workplace health & safety to no avail (what a surprise!!) I've tried Safe cosmetics but never hear back from them.  I have googled every known word relating to dangers in this profession and still can't find concrete stats.  I also want to know how many left the industry from work related illness and where are they now!

People working in the industry are largley ignorant about the dangers of their profession and don't want to jeopardise their livelihoods so rather turn a blind eye

I am hoping some of you can help me find credible information on this important health issue.

Huge thanks

Sonia - Australia

 [ Reply ]