Psychological Warfare Techniques -- Used on Your Doctor
August 18, 2007
Pharmaceutical sales reps are trained in tactics that are on par with some of the most potent brainwashing techniques used throughout the world, according to an in-depth report co-written by former Eli Lilly drug rep Shahram Ahari, and Adriane Fugh-Berman, associate professor of physiology and biophysics at Georgetown University Medical Center in Washington, D.C..
Pharmaceutical companies spend more than $15 billion each year promoting prescription drugs in the United States.
These campaigns are designed to effectively alter prescribing behavior, to sell more of the high-profit drugs (as opposed to the most effective, and least dangerous).
Newstarget July 30, 2007
PLoS Medicine 4(4): e150, April 24, 2007 (Free Full-Text Article)