Chocolate Lovers Rejoice: Mars Won't Budge
October 09, 2007
Going against the grain of an industry campaign to allow vegetable oil to be substituted for cocoa butter – and still be called chocolate – Mars Inc. has decided to not mess with its recipes.
About a dozen food industry groups are pushing to change long standing federal standards to allow cocoa butter to be replaced with up to five percent of another vegetable fat, which could save chocolate manufacturers millions of dollars.
Currently, manufacturers are allowed to substitute cocoa butter in their products, but they are not allowed to call it chocolate. Many consumers, and some within the chocolate industry, have protested against the proposed change to degrade the quality of “genuine chocolate.”
The European Union has already used a five percent vegetable oil ceiling in their chocolate since 2003.
The maker of M&M’s, Dove chocolate, and Snickers will continue to use 100 percent cocoa butter in its U.S. chocolate products.
ABC News September 17, 2007