As Predicted, Wal-Mart Now Dominates Organic Food Market
October 30, 2007
Guess who sells the most organic food? Big, bad, Wal-Mart.
A new report by Scarborough Research finds that the nation‘s largest retailer is also the nation‘s largest organic retailer, selling the most organic foods (though Whole Foods has a higher concentration of organic merchandise) and has the most organic shoppers.
According to their report, 29 percent of organic consumers shopped at Wal-Mart in the last week. The reason appears to be linked to Wal-Mart’s prominent local market penetration. They also found that organic consumers tend to be younger, with high level incomes who spend an average of 15 percent more on their grocery bills than regular consumers.