Will 'Cweet' Be the Next Big Sweetener?
December 01, 2007
Brazzein, a sweet protein from the berries of a West African plant named Pentadiplandra Brazzeana, may soon hit supermarket shelves as the newest “natural” alternative to sugar.
The product, which will be marketed globally as Cweet, is said to be 1,000 times sweeter than sugar with no undesirable aftertaste. Cweet is also touted as tasting similar to sugar, is heat stable and water soluble, and has zero calories.
Brazzein was originally developed as a sugar alternative by University of Wisconsin, Madison researchers in 1994. However it wasn’t until recently that a “production breakthrough” was achieved that will allow the product to reach the market.
Natur Research Ingredients, the Californian company that has exclusive rights to manufacture and distribute Cweet, is currently preparing to submit a generally recognized as safe (GRAS) application to the U.S. Food and Drug Administration.
The company has already gathered interest from large food and beverage companies, and, pending approval, Cweet could reach the market in 12 to 18 months. It would rival popular artificial sweeteners such as aspartame and sucralose.