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Will 'Cweet' Be the Next Big Sweetener?

December 01, 2007 | 63,075 views
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Brazzein, a sweet protein from the berries of a West African plant named Pentadiplandra Brazzeana, may soon hit supermarket shelves as the newest “natural” alternative to sugar.

The product, which will be marketed globally as Cweet, is said to be 1,000 times sweeter than sugar with no undesirable aftertaste. Cweet is also touted as tasting similar to sugar, is heat stable and water soluble, and has zero calories.

Brazzein was originally developed as a sugar alternative by University of Wisconsin, Madison researchers in 1994. However it wasn’t until recently that a “production breakthrough” was achieved that will allow the product to reach the market.

Natur Research Ingredients, the Californian company that has exclusive rights to manufacture and distribute Cweet, is currently preparing to submit a generally recognized as safe (GRAS) application to the U.S. Food and Drug Administration.

The company has already gathered interest from large food and beverage companies, and, pending approval, Cweet could reach the market in 12 to 18 months. It would rival popular artificial sweeteners such as aspartame and sucralose.

Sources:

What Are GMOs?

From April 19th through April 25th we launch GMO Awareness Week. We set aside an entire week dedicated to providing you with information on GMOs and labeling initiatives.

GMOs are a product of genetic engineering, meaning their genetic makeup has been altered to induce a variety of “unique” traits to crops, such as making them drought-resistant or giving them “more nutrients.” GMO proponents claim that genetic engineering is “safe and beneficial,” and that it advances the agricultural industry. They also say that GMOs help ensure the global food supply and sustainability. But is there any truth to these claims? I believe not. For years, I've stated the belief that GMOs pose one of the greatest threats to life on the planet. Genetic engineering is NOT the safe and beneficial technology that it is touted to be.

Help Support GMO Labeling

The Grocery Manufacturers Association (GMA)—Monsanto’s Evil Twin—is pulling out all the stops to keep you in the dark about what’s in your food. For nearly two decades, Monsanto and corporate agribusiness have exercised near-dictatorial control over American agriculture. For example, Monsanto has made many claims that glyphosate in Roundup is harmless to animals and humans. However, recently the World Health Organization (WHO) had their research team test glyphosate and have labeled it a probable carcinogen.

Public opinion around the biotech industry's contamination of our food supply and destruction of our environment has reached the tipping point. We're fighting back. That's why I was the first to push for GMO labeling. I donated a significant sum to the first ballot initiative in California in 2012, which inspired others to donate to the campaign as well. We technically "lost the vote, but we are winning the war, as these labeling initiatives have raised a considerable amount of public awareness.

The insanity has gone far enough, which is why I encourage you to boycott every single product owned by members of the GMA, including natural and organic brands. More than 80 percent of our support comes from individual consumers like you, who understand that real change comes from the grassroots.

Thankfully, we have organizations like the Organic Consumers Association (OCA) to fight back against these junk food manufacturers, pesticide producers, and corporate giants.

Internet Resources Where You Can Learn More

Together, Let's Help OCA Get The Funding They Deserve

Let’s Help OCA get the funding it deserves. I have found very few organizations who are as effective and efficient as OCA. It’s a public interest organization dedicated to promoting health justice and sustainability. A central focus of the OCA is building a healthy, equitable, and sustainable system of food production and consumption. That's why I'm proud to announce I will be matching donations up to $250,000 this week.

Please make a donation to help OCA fight for GMO labeling.


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Dr. Mercola's Comments:

Cweet is just the latest in a slew of artificial sweetener brands hoping to cash in on people’s desire to eat sweets that are sugar-free and therefore “healthy.”

Readers of the newsletter, however, will not be swayed by all of this hype.

If you currently think that you’re making a healthy choice when you eat artificial sweeteners, please make it a priority to read my book Sweet Deception. You will discover that artificial sweeteners, including those that state they are “natural” and “safe,” are not natural, safe or in any way healthy.

In short, you need to be wary of anything created in a lab that claims to be “natural.” To me, a natural food is something that is grown from the earth that can be eaten practically as is. Natural foods require very minimal processing, if any, and certainly don’t need the help of a “production breakthrough” to be brought to market.

Of course, artificial sweeteners are a hot ticket right now -- demand for these products is expected to grow to over $1 billion by 2010, according to Freedonia Group, a market research organization.

Cweet has all the makings of another Splenda -- the artificial sweetener that claims to be “made from sugar so it tastes like sugar,” but which has drawn hundreds of testimonials from readers like you who feel they’ve suffered nasty side effects.

All of the artificial sweeteners on the market have been linked to toxicities. Consider that:
Now I am certainly no fan of sugar. But when it comes to sweeteners, regular sugar is safer than any artificial sweetener, hands down. If you are going to use sugar I am convinced that the safest and healthiest way to consume it would be to use a healthy raw organic honey like Pure Gold Raw Honey.

If you choose to sweeten your food, though, I recommend you do so in very limited amounts. Aside from raw, unprocessed honey, the South American herb stevia is also an acceptable choice.

I want to emphasize, however, that if you have insulin issues, I suggest that you avoid sweeteners altogether (including stevia and raw honey), as they all can decrease your sensitivity to insulin. So if you struggle with high blood pressure, high cholesterol, diabetes, or extra weight, then you have insulin sensitivity issues and would benefit from avoiding all sweeteners.

As for Cweet, well, it’s left a bad taste in my mouth before it’s even reached the market.

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