Demand For "Greener" Cleaning Products Sparks Industry Changes
February 12, 2008
Growing consumer demand for environmentally-friendly cleaning products has moved "green" cleaning supplies from a fringe industry to an economic powerhouse that has attracted the attention of big corporations.
Suppliers are increasingly providing cleaning products that contain natural or naturally-derived ingredients, while avoiding the use of environmentally-harmful chemicals. Clorox is the latest to offer a line of these products, which will be marketed under the name Green Works.
Chemical manufacturers are working to come up with new ingredients that are both environmentally-friendly and high-performance.