Loss of Bees Threatens Ice Cream
March 04, 2008
Haagen-Dazs has warned that disappearing bee colonies in the United States may affect the ice cream supply. One-third of the U.S. food supply depends on pollination from bees.
Haagen-Dazs said bees are responsible for 24 of its 60 flavors, including strawberry, toasted pecan and banana split.
Haagen-Dazs is donating $250,000 to two universities to fund research into the bee colony collapse disorder (CCD). They are also trying to raise consumer awareness of the problem by launching a new flavor called Vanilla Honey Bee. They plan to use part of the sales from this flavor to help the honeybees.