The Selling of Organic
March 20, 2008
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Organic farms have historically been small, family-run businesses producing for local markets. But as conventional agribusiness and the supermarkets move in, organic shops are expanding, being bought up, and increasingly resembling their non-organic counterparts.
Under pressure by Wal-Mart, many multinational food corporations have developed organic versions of their best-selling brands, including Heinz, General Mills, Kellogg‘s, Groupe Danone, Nestle, Unilever Bestfoods, RHM, Mars/Masterfoods, Kraft, Premier Foods, Northern Foods and Pepsi-Co.
You can now get “organic” ketchup, rice crispies, and ready meals -- what started out as a method of producing healthy and nutritious food is now turning out highly industrialized multi-ingredient products.
These industrial organic foods are being marketed along with vitamin-enriched products and functional foods; in the eyes of General Mills, “organic is not a revolution so much as a market niche.”
Do You Have a Victory Garden?
The idea of planting Victory Gardens goes back to World War I and II, and was advertised as a way for patriots to make a difference on the home front. Planting these gardens helped the citizens combat food shortages by supplying themselves and their neighbors with fresh produce.
Planting your own Victory Garden can go a long way toward healthier eating, and in the long run, it can provide incentive for industry-wide change, and a return to a diet of real food, for everyone, everywhere. A great way to get started on your own is by sprouting. They may be small, but sprouts are packed with nutrition and best of all, they're easy and inexpensive to grow.
Share Pictures of Your Garden or Sprout Setup With Me!
Do you have pictures of your garden or sprout setup you’d like to share? I’d definitely love to see your pictures and hear your experience! Send in your pictures to email@example.com and I’ll publish my favorites.