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March 20 2008
The Selling of Organic

organic, food, deception, deceptive, advertising, marketing, food companies, organic farming, best life, dave evans, grass-fed beefOrganic farms have historically been small, family-run businesses producing for local markets. But as conventional agribusiness and the supermarkets move in, organic shops are expanding, being bought up, and increasingly resembling their non-organic counterparts.

Under pressure by Wal-Mart, many multinational food corporations have developed organic versions of their best-selling brands, including Heinz, General Mills, Kellogg's, Groupe Danone, Nestle, Unilever Bestfoods, RHM, Mars/Masterfoods, Kraft, Premier Foods, Northern Foods and Pepsi-Co.

You can now get “organic” ketchup, rice crispies, and ready meals -- what started out as a method of producing healthy and nutritious food is now turning out highly industrialized multi-ingredient products.

These industrial organic foods are being marketed along with vitamin-enriched products and functional foods; in the eyes of General Mills, “organic is not a revolution so much as a market niche.”



Dr. MercolaDr. Mercola's Comments:

I’m not at all surprised at this development; it was bound to happen. How could any self-respecting, profit-driven, integrity-challenged food company ever let a swelling “market niche” go untapped?  

That doesn’t mean you have to buy into their watered-down, kinda-sorta-organic-even-though-mass-processed versions of what could be real food, however.  

You still have the power to circumvent these con-jobs and demand the real deal. 

It’s mainly a matter of knowing where to find locally harvested organic foods, buying from sources you want to see thrive, and reading packaged food labels like they’re the hottest thing from Oprah’s book club. 

The fact of the matter is; true organic IS better. Both for you and for the environment. 

What is Organic?

To be labeled “certified organic” by the U.S. Department of Agriculture (USDA), the food must be free of most:

  • Pesticides
  • Synthetic fertilizers
  • Hormones
  • Antibiotics
  • Genetic modification
  • Irradiation 

But many argue that true organic food also entails respect for locally produced food, respect for livestock and employees, and environmentally sustainable practices -- something that is rarely a goal of large-scale food manufacturers.

Now there is also "organic" food being imported from countries such as China, Sierra Leone and Brazil, where standards, wages, and growing conditions are difficult, if not impossible, to monitor and enforce.

This is one of the reasons why buying locally farmed organic produce is your best bet when making your shopping decisions.

Organic -- More Nutrients, Less Toxins

Back in 1998, Regina Hildwine of the National Food Processors Association told the press during the debate over organic standards, "Organic does not mean safer. Organic does not mean healthier."

Well, those famous last words were NOT the last word on this issue. Studies have demonstrated, again and again, that organic foods are FAR more nutritious than their conventionally grown counterparts.

One four-year long, $25-million study into organic food -- the largest of its kind to date -- found that:

  • Organic fruit and vegetables contain up to 40 percent more antioxidants
  • Organic produce had higher levels of beneficial minerals like iron and zinc
  • Milk from organic herds contained up to 90 percent more antioxidants

They even found that eating organic foods can help increase the nutrient uptake in people who don’t eat the recommended five servings of fruits and vegetables per day!

And, that doesn’t even take into account the health benefits of simply reducing your chemical intake, hence reducing your overall toxic load.

The 2007 report “Hazardous Pesticides in the European Parliament” reveals the disturbing truth that conventionally grown fruits are far more toxic than you might think.

Eight fruit samples, randomly selected at the GB express supermarket in the EU Parliament building in Brussels, were found to be contaminated with no less than 28 different pesticide residues, averaging almost five residues per fruit.

These chemicals included:

  • 10 known carcinogens
  • 3 neurotoxins
  • 3 reproductive and developmental toxins
  • 8 endocrine disruptors

Two of the chemicals are classified as “Highly Hazardous” by the World Health Organization (WHO), and three of the samples contained such high levels of residue that they were, officially, illegal.

That said, do keep in mind that even though organic vegetables (just like fruits) are better, don’t use this as an excuse to avoid non-organic vegetables. If for whatever reason you can’t obtain organic vegetables, non-organic veggies are a much healthier option than none at all.

Remember also, if you’re a Carb Type, most of your carbohydrates should actually be in the form of vegetable carbs, not grain carbs. Loading up on grains instead of vegetables because it’s difficult to find organic veggies will likely lead to a health disaster.

Organic Farming Protects Your Environment and Your Health

Organic farming differs from conventional farming in the methods used to grow crops, which has a major impact on your environment.

 For example:

  • Where conventional farmers apply chemical fertilizers to the soil to grow their crops, organic farmers feed and build soil with natural fertilizer, which is far less likely to cause any long-term environmental complications.

  • Conventional farmers use insecticides to get rid of insects and disease, while organic farmers use natural methods such as insect predators and barriers for this purpose.

  • Conventional farmers control weed growth by applying synthetic herbicides, but organic farmers use crop rotation, tillage, hand weeding, cover crops and mulches to control weeds.

    While herbicides are not nearly as dangerous as insecticides, they still are synthetic chemicals introduced into the environment and clearly are not something that will improve your health.

The article “Better Beef,” written by California rancher Dave Evans and published in the March 2008 issue of Best Life magazine, gives a great in-depth view of the many benefits of grass-fed beef, from environmental sustainability to the sheer difference in taste and nutrient content of the beef. 

Evans also offers this list of grass-fed beef ranchers in the United States, where you can find good-quality meats: 


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Community Comments ( 37 )
Comment on this Article
  
  
keepsondancing
[ Joined on 03/07 ] [ Posted on March 3, 2008 ]
24 Points        
   
 
Moderator User
It was bound to happen: as soon as consumer demand made organic profitable, agribiz and corporate multinationals jumped in to corner the market. Boy howdy, do I wish I had bought stock in Whole Foods when they were just a Texas natural food store!

It comes back to caveat emptor (buyer beware): read labels, be suspicious of giant chains like Wal-Mart and Horizon, use common sense. Buy local when you can; buy organic when you know the source. But remember, life is too short to stress out obsessing over it. Do the best you can with the resources you have!
 [ Reply ]
Mercola
  
curlilox
[ Joined on 08/07 ]  [ Posted on March 4, 2008]
21 Points        
   
Savvy User
  Mercola
I like your comment, Islander, about being careful not to be obsessed and stress out over it.  Where I live, it is near to impossible to  purchase organic  produce in the winter.  I have come to the conclusion that I do the best I can do, and leave the rest to God.  And I make sure I always pray over my food, asking Him to bless it and sanctify it, in spite of it!
-Carol
Mercola
  
KathieJamisonCote
[ Joined on 04/07 ]  [ Posted on March 20, 2008]
1 Points        
   
Savvy User
  Mercola

Great points Islander - Local as much as possible, careful choosing of the products that are available in the organic section in the large stores and not stressing over things we have no control over.........good reminders for my day.

We've (family of 7) been organic for the past ten years and vegetarians for the past almost 20....we never get colds, flus, allergies, stomach aches or any of the other crap that many of my dance students and their families seem to contract.  

Curlilox - You are so right, if we live our lives "always doing our best at any given moment" - we can do no more except be eternally grateful for the blessings in our life.

ORGANIC FRUITS AND VEGETABLES -

THE BEAUTIFUL FOODS THAT NOURISH AND NEVER CHALLENGE!!!

Mercola
  
Beccadog
[ Joined on 10/07 ]  [ Posted on March 20, 2008]
1 Points        
   
Apprentice User
  Mercola

When Whole Foods was small, it was not on the  stock market.  But, it's not too late now. I've watched the stock for over a year now --it's very volatile.  Today, WFMI (WHOLE FOODS MARKET, INC.), which is on the Nasdaq was 32.65 +1.52(4.88%)  Mar 20 4:00pm.

Each time I was going to buy, my broker advised against. But, I want to buy just because I like how it treats its employees and customers, and supports giving us a choice of the kind of food we want to buy and what's available.  Plus, everything is labeled.

My daughter, who currently lives in Austin, took me into her favorite store. But, I found the Mother store too overwhelming.  It's enormous!

  
  
mmc88121
[ Joined on 11/06 ] [ Posted on March 3, 2008 ]
15 Points        
   
 
Moderator User
The best foods are those you grow yourself, and harvest yourself.  Or trade with other local growers for.

Mary
 [ Reply ]
Mercola
  
qualitygeek
[ Joined on 10/07 ]  [ Posted on March 4, 2008]
2 Points        
   
Savvy User
  Mercola
I'll have to stick with buying from local growers & mooching off family that gardens...The green thumb gene that is a dominant phenotype in most of my family skipped me, I apparently have a double whammy of the recessive thumb of death gene. Want that plant dead? Give it to me...(unless it's poison ivy, then you can kill it yourself 'cause I'm not getting wthin a 10' pole of that stuff...)

My son got the green thumb phenotype, but he got it from his dad...
Mercola
  
LadyPam
[ Joined on 02/08 ]  [ Posted on March 20, 2008]
       
   
Apprentice User
  Mercola

I sympathise, nldavis. My efforts at growing my own have been increasingly UNsuccessful. When I moved in 5 years ago, the neighbours informed me that the previous occupants had done nothing but sometimes cut the grass for 5 years - the place was full of weeds. Great - lying fallow and letting nature take its course! Apart from my tomatoes, I've fought an increasingly losing battle against slugs and snails and most of my brassica (cruciferous) plants have merely gone to feeding them and increasing the population :((  This is in spite of spending a fortune on environment-friendly, organic remedies; beer traps, rough granules, crushed shells AND slug-hunting by hand with a torch three times a night during slug season (dusk, late night and dawn).

One night, a heavy storm washed away most of the carpet of anti-slug measures with which I'd surrounded my 20 fragile, young lettuce plants. In the morning, all the lettuce was gone; you couldn't even see where it had BEEN. The amount I'd spent on protecting them would have been enough to buy 50 organically grown lettuces. My courgettes (zucchini) all got bitten off their stalks as soon as the flowers faded.

I even grew superhot chillies. I don't like them myself but planned to make them into a slug-repellent spray. Alas, the slugs ate them. At least nothing eats the swiss chard but me!

Last year was a total loss; the next door neighbour didn't warn me before spraying the trellis at the top of our mutual fence, so everything including my bay tree got smothered with speckles of poisonous, green spots.

Mercola
  
Strongheart
[ Joined on 01/08 ]  [ Posted on March 21, 2008]
       
   
This user is BELOW novice level and all their comments need to be reviewed with great caution.
  Mercola

I live in Oregon, the home of the giant bananna slug, one of our largest big game animals. I don't know where you live but if you can get away with having a few chickens running around in your yard, your slugs will be magically turned into eggs.

  
  
health_hunter
[ Joined on 08/07 ] [ Posted on March 4, 2008 ]
13 Points        
   
 
Novice User
I wish they'd do away with organic certification all together.  Instead, I'd like to see all items that were not organic or grown with sustainable methods plastered with extra large mr. yuck stickers and FDA warnings.  It'd make it easier to identify the poisons and and those producing the toxic materials would have to incur the cost of changing their labeling and packaging, paying for extra testing, and filling out mounds of paperwork. 
 [ Reply ]
Mercola
  
LadyPam
[ Joined on 02/08 ]  [ Posted on March 20, 2008]
4 Points        
   
Apprentice User
  Mercola

Great idea, health hunter! In the UK, petrol (gas) and cigarette prices are about 90% tax, with cigarette packaging carrying a variety of mandatory health warnings ('Smokers die younger', 'Smoking causes impotence', etc.). Why not apply the same to those giant bottles of soda drinks: Make them around £10 with punitive taxes and have them all printed with dire warnings about the product AND the plastic bottle.

  
  
ZPE
[ Joined on 02/08 ] [ Posted on March 4, 2008 ]
8 Points        
   
 
Savvy User
Another thing to be aware of in processed "organic foods" is that I suspect that some of the 'processing' could also mean that it could be irradiated....something that I seem to remember reading previously on mercola.com
 [ Reply ]
  
  
mama bear
[ Joined on 06/06 ] [ Posted on March 4, 2008 ]
8 Points        
   
 
Apprentice User
Shouldn't the headline read:  "The Selling OUT of Organic"?  So many things are commercialized and bastardized now that I agree with Islander.  Definitely, caveat emptor.   The American public is so gullible and clueless.  So many people do not take the time nor do they care to make an informed choice. I had this discussion this morning with my teen in regards to voting!
 [ Reply ]
  
  
Aaltrude
[ Joined on 04/07 ] [ Posted on March 3, 2008 ]
8 Points        
   
 
Savvy User
As I have often heard said here in New Zealand -

"Only in the US".

The independent organic certifying bodies in New Zealand prevent goods being labelled "certified organic" unless they meet the strict organic criteria.
 [ Reply ]
Mercola
  
Aaltrude
[ Joined on 04/07 ]  [ Posted on March 4, 2008]
2 Points        
   
Savvy User
  Mercola
It is also important ozy that the certification is independent. We do not usually buy goods that have been organically ceritfified in the US because we do not consider the certification is independent and that big industry has too much of a say in the process.
Mercola
  
Beccadog
[ Joined on 10/07 ]  [ Posted on March 20, 2008]
1 Points        
   
Apprentice User