Organic foods may be becoming a victim of their own success. Production can no longer keep up with demand, and many are saying that the initial ideals of clean, natural and healthy food have been sacrificed for profit.
In Europe, many fruits, vegetables and honey must now be imported from places as far away as Turkey and Latin America. For many, the organic philosophy is a profession of faith in a healthy lifestyle that respects the environment -- a view that does not jibe well with tomatoes flown from Chile, generating pollution in the process.
For Wolfgang Gutberlet, head of the German supermarket chain Tegut: "Organic is not just the lack of toxic elements, it is something that looks at the entire production process." Organic products sold in certain supermarkets, he argued, may not be suitable for purists.