Airborne Barred From Saying the Product Treats Colds and Flu
January 08 2009
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Airborne Health, which makes a top-selling product marketed as a cold prevention and treatment remedy, will pay $7 million to settle false advertising claims leveled by 32 states attorney generals, and the District of Columbia.
The settlement also bars the company from claiming that any of its products fight germs, treat cold symptoms or prevent colds, flu and infections, unless it can back up those claims with "reliable and competent scientific evidence."
The company issued a statement denying wrongdoing, and said that it settled the claims to "close the book on these legal and regulatory issues." It continues to market the product as a dietary supplement that "supports" the immune system.