Seth Godin believes that the Internet has ended mass marketing and revived a human social unit from the distant past -- tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big changes.
He urges everyone to do so. So do I.
If you're reading this newsletter you're already part of a tribe, and I believe it's safe to say you're interested in preserving and improving your health, and the health of your family. Today, I'm offering you more than just information. I'm giving you the opportunity to actually change the system.
You may have known that for a long time our mission has been to facilitate and catalyze a complete transformation of this fatally flawed healthcare system that is prematurely killing hundreds of thousands of people in the United States alone, every year, and causing needless pain and suffering for millions of others.
The challenge, of course, is, "How are we going to address this problem?"
There are a lot of things we want to change, but in order to succeed, we decided to target the areas where we could be most successful. We came up with a strategy that is really modeled after how the shift occurred in the tobacco industry. After decades of mass fraud and deception, the truth about the dangers of smoking finally won and became common knowledge.
Now you have the freedom to choose whether to smoke or not, but at least you have the knowledge regarding the risks associated, and can make an educated choice. And that is our goal here as well -- to shatter the deceptions disseminated by multinational companies that simply are lying about what's healthy and what's not.
Let's face it... In the U.S. alone, there's over $4 billion spent on direct-to-consumer pharmaceutical advertising. In addition to that, Big Pharma spends another $16 billion to, essentially, brainwash physicians through drug reps and special gifts and bonuses.
This means, about $20 billion a year is spent on disseminating misinformation!
We want to counter this dangerous propaganda by increasing awareness about appropriate drug use, and we'll do this by specifically targeting three types of drugs:
- Statins (cholesterol-lowering medications)
- Hypoglycemic drugs (diabetic medications)
- Antidepressants and antipsychotic drugs
Other areas we want to focus attention on is the elimination of toxins in your environment -- toxins like fluoride and mercury rank high on that list. This is the 21st Century, and we simply must get people up to speed on these poisons so we can begin eliminating them. This requires educating everyone we know and raising awareness.
Another area we want to target is the appropriate use of vaccines. In order to tackle these and other concerns, we're partnering with other highly experienced organizations, such as the National Vaccine Information Center, NVIC.org, in the case of vaccine-safety.
What can you do?
You can help us identify the groups that are passionate and committed about these issues. To do this, we've constructed a form that you can fill out. This will help us identify the key players and develop a comprehensive, strategic campaign for each of these key issues.
There's simply no way for any one person, web site, group or organization to accomplish this feat on their own. But by forming strategic alliances, and working together as a team, I believe we can develop a strategy that will allow us to spread the truth, and change the health care industry much like the tobacco industry was changed.