Is YOUR Doctor Saying No to Drug Company’s ‘Free Lunch’ Deception Campaign?
October 08, 2009
The video “Big Bucks, Big Pharma” pulls back the curtain on the multi-billion dollar drug industry to expose the insidious ways that illness is used, manipulated, and created for monetary gain.
Media scholars and health professionals help viewers understand the ways in which Direct-To-Consumer drug advertising glamorizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.