Pepsi's Answer to 'Eat Natural': Snackify Beverages and Drinkify Snacks
January 24, 2011
Pepsi has recently announced two changes to its products. First, half its Frito-Lay chips will now be made with "all natural" ingredients (bear in mind that "natural" has no regulatory meaning -- companies largely define for themselves what the word means).
Second, Pepsi announced a new children's product: Tropolis pouches of squeezable fruit. These supposedly healthy drinks contain large quantities of "juice concentrates" -- another euphemism for sugar.
The Wall Street Journal reports:
"[Pepsi's CEO] has said she wants to build the nutrition business to $30 billion from $10 billion by 2020 ... 'We see the emerging opportunity to 'snackify' beverages and 'drinkify' snacks as the next frontier in food and beverage convenience.'"