David Kirchoff, president of Weight Watchers, the world's largest diet company, recently said on their website: "Calorie counting has become unhelpful.
When we have a 100-calorie apple in one hand and a 100-calorie pack of cookies in the other, and we view them as being 'the same' because the calories are the same, it says everything that needs to be said about the limitations of just using calories in guiding food choices."
Kirchoff and Weight Watchers have eliminated the company's popular "Points" system, which encouraged dieters to lose weight by eating any foods as long as they kept the portions small. The new system tries to encourage dieters to consume more natural, less processed food.
According to Time Magazine:
"The radical overhaul, which is the first major alteration to the Points program, comes at a time when Weight Watchers is trying to revive its recession-battered business."