Drug company Merck invented a phony, but real sounding, peer reviewed journal -- The Australasian Journal of Bone and Joint Medicine -- solely in order to publish favorable looking data for its products. Merck paid Elsevier to publish the journal, which neither appears in MEDLINE or has a website.
These kinds of frauds are not possible without help. One such “helper” was an Australian rheumatologist named Peter Brooks, who served on the "honorary advisory board" of this "journal". In his entire time on the board he never received a single paper for peer-review.
If physicians would not lend their names or pens to these efforts, and publishers would not offer their presses, these publications could not exist. What doctors would have as available data would be peer-reviewed research and what pharmaceutical companies produce from their marketing departments would be considered advertisements.