Ambien Side Effects Ignite Drug Ad Deluge

With reports of bizarre sleep-walking side effects causing sales to plummet, Sanofi-Aventis, manufacturer of the sleep drug Ambien, has begun a new ad campaign. Analysts predict that a large-scale advertising war between Ambien and its competitors will soon follow.

New Competition

Pfizer Inc., and their partner Neurocrine Sciences Inc., are planning to release a new pill, currently known as indiplon, that will compete with Ambien and Sepracor's Lunesta this summer. Ads are likely to flood the media.

Sales Dropping

Sleeping pill prescriptions increased 55 percent, to more than 45 million, over the course of four years. But publicity about negative side effects have caused Ambien sales to decline as much as 12 percent during March of this year.

Ambien, Lunesta, and indiplon are all in the same class of drugs, so they may all have similar side effects.

Dr. Mercola's Comments:

Over the past couple of months, I've warned you about some of the dangerous side effects plaguing users of the useless drug Ambien, such as eating and driving while asleep.

These warnings have been effective, as sales of sleep drugs have dropped all around. Now the manufacturers of Ambien and other worthless drugs are planning to flood the various media with ad campaigns similar to those shilling erectile dysfunction products that can make you go blind.

In fact, you won't be able to watch TV without seeing a commercial selling the highly questionable virtues of sleeping pills. However, you may not see much at all about Pfizer's new sleep aid indiplon this summer, because the multi-national drug corporation enacted a six-month delay on consumer ads last year.

That internal "ban" won't stop Pfizer detail persons from hounding your doctor about indiplon's virtues, however.

Stay tuned and aware of all the methods drugmakers use to sell their worthless products by reading my free newsletter. In the meantime, if you're having trouble sleeping, check out my extensive Guide to a Good Night's Sleep, which contains tips such as:

  • Don't drink any fluids within two hours of going to bed. This will reduce the likelihood of needing to get up and go to the bathroom or at least minimize the frequency.

  • Take a hot bath, shower or sauna before bed. When body temperature is raised in the late evening, it will fall at bedtime, facilitating sleep.

  • Keep your bed For sleeping. If you are used to watching TV or doing work in bed, you may find it harder to relax and to think of the bed as a place to sleep.

  • Don't change your bedtime. You should go to bed, and wake up, at the same times each day, even on the weekends. This will help your body to get into a sleep rhythm and make it easier to fall asleep and get up in the morning.

  • Make certain you are exercising regularly. Exercising for at least 30 minutes everyday can help you fall asleep. However, don't exercise too close to bedtime or it may keep you awake. Studies show exercising in the morning is the best if you can do it.

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