7-Up manufacturer Cadbury Schwepps has begun an ad campaign that promotes the soda as "100 percent natural" and pictures cans of 7-Up being picked from fruit trees.
The Center for Science in the Public Interest has threatened to sue Cadbury Schwepps if the all-natural claim is not dropped, calling it a misleading untruth.
As part of 7-Up's natural image, the company did drop several artificial ingredients from the soda.
However, CSPI maintains that at least one ingredient, high fructose corn syrup, is still artificial. The other ingredients in the revamped 7-Up are:
- Carbonated water
- Citric acid
- Unspecified "natural flavors"
- Potassium citrate
No Definition of Natural
While there are strict government requirements that must be met before a food or beverage can be labeled as organic, the Food and Drug Administration does not have a strict definition for "natural."
Only meats and poultry must be free of artificial ingredients to be labeled natural. Other foods, including potato chips, ice cream and cookies, can be labeled as natural without a precise definition.
CSPI officials say high fructose corn syrup is not natural because you couldn't make it in your own kitchen "unless you happen to be equipped with centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes." The non-profit group also objects to scenes in 7-Up's TV ads that depict cans of the soda being picked from trees or harvested from the ground, as there is no fruit juice in 7-Up.
Cadbury Schwepps maintains that 7-Up is natural because high fructose corn syrup is made in a similar way to other ingredients that are called natural.
"Uncola" is now being marketed as all-natural because it has just five "100 percent natural" ingredients:
The deceptive ploy here is to confuse natural with processed. While high fructose corn syrup is clearly not artificial, it is anything but natural.
But you don't have to believe me. Just go to my favorite nutrition journal and look at their full-text article review of fructose.
They found that fructose consumption produces:
Consuming highly processed high fructose corn syrup is not the same as consuming natural cane sugar. The Federal Communications Commission (FCC) should severely reprimand Cadbury Schweppes for their deceptive marking ploy that will only lead to further confusion and help many justify their use of 7-Up as a "healthy" choice.
Isn't that what the FCC is supposed to do, protect the consumer? Well, I won't hold my breath for them to take any action on this one. But what I will do is encourage you to have your friends and relatives who are interested in cutting through the deception to sign up for the newsletter so they can help sort through the deceptive marketing practices many companies use to increase their profits.
So any soda that has sugar in it should be avoided as the sugar over time can literally devastate your health and increase your risk for every degenerative disease known to man, including cancer, heart disease, diabetes and arthritis.
However, for 10 years after I graduated medical school I could never determine which type of soda was worse, regular or diet. In some ways this is analogous to asking which would you rather get hit with, a hammer or a baseball bat? There simply isn't a good answer to this one.
About two years ago I started writing a book on Splenda and it will finally be published this fall, titled Sweet Deception. Writing this book required me to perform a very critical review of artificial sweeteners, and after performing that analysis I am absolutely convinced that artificial sweeteners are more dangerous than even high fructose corn syrup.
So don't fool yourself and say you are drinking diet soda because it is safer than regular soda. The reality is that it is even worse and will cause you to gain even more weight than regular soda.
If you have reviewed the nutrition plan of my Total Health Program you will find that eliminating soda and shifting to clean water is one of the most important basic physical changes you can implement in your health program.
If you have a stronger physical addiction, I encourage you to consider using the simple, yet highly effective and completely free, energy psychology tool called Turbo Tapping. Many people have successfully used this to eliminate their soda addiction.