Don't be Fooled by a Whole-Wheat Doughnut

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March 17, 2007 | 5,413 views

Krispy Kreme has introduced a whole wheat, caramel-flavored glaze doughnut, containing 180 calories. In comparison, a Tim Hortons honey-dipped yeast doughnut has 210 calories, and a Krispy Kreme "cookies and kreme" doughnut has 400 calories.

However, health experts have pointed out that the new doughnut is not `healthier' so much as it is 'less unhealthy.'

Krispy Kreme has been experiencing slipping sales since the advent of the low-carbohydrate diet movement. It has also faced an accounting scandal. Its stock price, which once reached a high of over $50, fell to only $4 in 2006.

This is the most ludicrous example of a company seeking to take advantage of the health food market that I have seen to date. It is patently obvious to anyone but the ill-informed that whole-wheat doughnuts aren't a shred healthier than the regular ones.

Doughnuts made the top of my list of the five absolute worst foods you can eat, and that applies to this latest health-bandwagon marketing ploy as well. In addition, as long as you continue to eat foods like doughnuts, there is a strong likelihood you will continue to crave them.

One of the best ways to stop these cravings is to stop eating these foods altogether. The hormones insulin and leptin are likely a large part of the physical reasons for your cravings, especially for high-carbohydrate foods.

By the way, another snack-food giant, Hostess, has also just joined the calorie-conscious fray, introducing 100-Calorie Packs of three tiny cupcakes, marketed as portion-controlled convenience.

Why all the interest?

According to a recent study, 79 percent of restaurant patrons are concerned about the fat content in the foods they eat and 73 percent are worried about calories. That's no surprise at all, considering a third of the average American's daily calories come from foods eaten outside the home.

One of the best ways to optimize your health and live longer: Spend some serious time in the kitchen preparing your own food. And, you can find and afford healthier foods -- even on a budget -- if you know where to look.

On Vital Votes, Trish from Dublin, Ohio points out the upside of this news:

"Well, the good news is that we are making an impact on the food industry. They know that we are serious about getting the word out. We are exposing them for what they are: money hungry mongrels who will stop at nothing in the name of the almighty dollar!
"These doughnuts, along with so-called 'organic' oreos, show that large companies have become aware of an educated consumer base. No, they are still not good for us. WE know that, but unfortunately, millions of consumers will take that as a green light to continue their horrific eating habits, guilt free.

"But it's a start. We need to keep doing what we are doing now, and continue to put pressure on the food industry to clean up the trans fats and other unhealthy ingredients, entirely.

"A year ago, many large grocery chains, Giant Eagle being one of them, had little to no organic foods to offer. Now, they have  four aisles, an entire freezer section and a whole dairy case dedicated to healthy foods. Why? Because  millions of Americans (like all of us here) have put the pressure on ...

"As ridiculous as whole wheat, low cal Krispy Kreme doughnuts are, they are a sign ... a HUGE sign that we are being heard!"

Other responses to this article can be viewed at Vital Votes, and you can add your own thoughts or vote on comments by first registering at Vital Votes.

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