The Hidden Story of Big Sugar

Previous Article Next Article
October 02, 2007 | 65,509 views

Other than gold, no single substance has had a bigger hand in shaping the history of the western hemisphere than sugar. These videos explore the dark history and modern power of the world‘s reigning sugar cartels.

Using dramatic reenactments, they reveal how sugar was at the heart of slavery in the West Indies in the 18th century, and continues to be at the heart of a present-day epidemic: consumers who are slaves to a sugar-based diet.


I thought it would be great to juxtapose the stevia article in this issue with the amazing story of big sugar. If you aren’t familiar with the story I would strongly encourage you to watch the videos. You will see the incredible human brutality that occurred as a result of the early sugar trade, and in some parts of the world similar injustices are occurring.

So if you have kids, watch this video with them and give them a great history lesson.

Halloween is without question the biggest event of the year for the sugar industry. They sell more treats during this season than nearly all others combined. So you will be barraged with sugar-filled candy advertisements, perhaps more so than at any other time of year. Even toddlers, it seems, are clamoring for their share of sweet treats, and this is not by happenstance.

The sugar industry is a shrewd, savvy, well-oiled machine that will hook your children from the youngest ages if you allow it, and has already hooked the majority of the U.S. population.

These two videos are a fascinating introduction into the incredible power of the sugar industry, and they’re filmed in a dramatic way that makes them very interesting to watch.

You all know that the tobacco industry has been pushing its addictive cigarettes on the world’s population for decades. When you watch these videos, you’ll see the striking similarities between big tobacco and the big sugar industry, which is now echoing many of big tobacco’s defense strategies.

Namely, they are denying any connection between their product and the obesity and diabetes epidemics going on in the industrialized world. They also have access to immense power and give generously to both political parties to ensure that their products are protected.

Yet, sugar is one of the biggest enemies you face in your pursuit of a healthy eating program. It appears in nearly ALL processed foods and drinks -- even things you wouldn’t think would be sweetened, like canned beans, mayonnaise, and pickles -- making it virtually impossible to avoid.

Sugar Can Destroy Your Health

It is a proven fact that sugar increases your insulin and leptin levels and decreases receptor sensitivity for both of these vital hormones. This can lead to:
If you read my newsletter regularly, you know that controlling your insulin and leptin levels is one of the most important things you can do to optimize your health and slow the negative effects of aging -- and avoiding sugar is essential to do this.

Sugar has many more negative side effects beyond increasing your insulin levels, and you can read 76 ways sugar can destroy your health now.

One way in which sugar has been linked to the obesity epidemic, for instance, is that when consumed in massive quantities, sugars cause hormonal changes that lead to overeating.

Meanwhile, sugar suppresses your immune system, contributing to allergies, and it is responsible for a host of digestive disorders. It also contributes to depression, and its excess consumption is, in fact, associated with many of the chronic diseases in the United States, including cancer.

The sugar industry, of course, wants to downplay its health risks because there is big money involved.

The average American eats well in excess of 150 pounds of sugar a year, or about 2.5 pounds each week. This is no surprise because the single largest source of calories in the United States is high-fructose corn syrup from sodas.

The sugar industry has had its share of challenges lately, such as a growing artificial sweetener industry that has been stealing more and more attention and market share.

As a result, they’re coming on stronger than ever, touting their “natural” sweet treat as a fine part of your diet. Of course, most people don’t eat just a dab of sugar a week; they eat over 2 pounds, which is not surprising when you consider that sugar is actually more addictive than cocaine.

If you need help ridding yourself of a sugar addiction, then please consider energy psychology tools. The Emotional Freedom Technique (EFT) is one of the best ways I know to help kick the sugar habit. It includes a marvelous technique called Turbo Tapping that has helped tens of thousands of people kick the soda habit.

Sugar is Better Than Artificial Sweeteners

Now that I’ve expressed the dangers of sugar, I have something to say that may shock you:

If you HAVE TO have something sweet it is FAR better to choose the natural, real-deal authentic sugar than its synthetic, no-calorie, artificial sweetener counterparts.

Artificial sweeteners are, hands-down, worse for your health than sugar.

And, while it clearly tends to decrease your health, sugar in moderation is likely not going to cause any significant damage. What do I mean by moderation? Well, something on the order of five pounds a year or less.

Another option if you’re looking for a safe, natural sweetener (that also has no calories) is to give the sweet herb stevia a try.