Is Your Toothpaste Really "Natural"?

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December 15, 2007 | 81,082 views

As a natural lifestyle continues to appeal to greater numbers of people, many are extending their desire for natural products to toothpaste. There are now a wide variety available, with or without fluoride, and in many flavors and forms.

However the definition of “natural” is not regulated, particularly if the toothpaste is non-fluoride. Fluoride toothpastes are considered a drug by the U.S. Food and Drug Administration (FDA) and are therefore regulated. Non-fluoride toothpastes, however, are considered cosmetics and it’s “up to the manufacturers to be careful with their labeling,” according to the FDA.

Meanwhile, natural means that a product is free from artificial colors, flavors and preservatives. It may still contain highly processed ingredients, such as fluorides, abrasives and humectants.

One brand of natural toothpaste, Tom’s of Maine, was purchased by Colgate-Palmolive last year and became the first natural toothpaste to receive the Seal of Acceptance from the American Dental Association (ADA).

The seal does not necessarily mean that the ADA endorses a product, only that it is effective and does what it says it will do, the ADA pointed out.

In short, it remains a “buyer beware” environment for natural products, including toothpastes. But there are now more toothpaste options available than ever, which allows each person to make their own choice. Typical toothpaste is regulated as a drug by the FDA because an average tube contains enough fluoride to kill a small child. Most people in the United States have been living under the false assumption that fluoride toothpaste is essential to preventing cavities, when in reality it is a dangerous poison.

Too much fluoride can lead to fluorosis, a discoloring of your teeth and breakdown of enamel -- itself a result diametrically opposed to the dental health it supposedly is meant to prevent -- and more serious developmental problems such as lower IQ. Excessive use of fluoride also increases your risk of osteoporosis and can damage your nervous system, not to mention its links to:
As the word about the dangers of fluoride gets out -- even the American Dental Association admitted this year that fluoride is bad -- more of you are seeking out natural toothpaste varieties.

Others are seeking natural toothpastes because they’re catching on to the importance of limiting your exposure to as many artificial chemicals as possible. And rest assured that fluoride is not the only skeleton hiding in your typical toothpaste’s closet.

A quick reading of the ingredients in one leading brand of toothpaste reveals:
You would think, then, that a natural toothpaste label would be much more, well, natural. Some, in fact, are. But you must be careful to read the label and know what you’re buying. For instance, here are some of the ingredients in a leading non-fluoride natural toothpaste:
The bottom line is that personal care products are not regulated, and those that claim to be natural can be far from it.

Look for a simple natural, non-fluoride toothpaste with only familiar ingredients, and skip all of the bells and whistles like “whitening,” “enamel strengthening,” and “multi-action.” If you’re looking for a safe way to make your teeth whiter, you can try this truly natural formula using strawberries and baking soda.

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