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How We Can Lead Others in the Health Care Revolution

Seth Godin believes that the Internet has ended mass marketing and revived a human social unit from the distant past -- tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big changes.

He urges everyone to do so. So do I.

If you're reading this newsletter you're already part of a tribe, and I believe it's safe to say you're interested in preserving and improving your health, and the health of your family. Today, I'm offering you more than just information. I'm giving you the opportunity to actually change the system.

You may have known that for a long time our mission has been to facilitate and catalyze a complete transformation of this fatally flawed healthcare system that is prematurely killing hundreds of thousands of people in the United States alone, every year, and causing needless pain and suffering for millions of others.

The challenge, of course, is, "How are we going to address this problem?"

There are a lot of things we want to change, but in order to succeed, we decided to target the areas where we could be most successful. We came up with a strategy that is really modeled after how the shift occurred in the tobacco industry. After decades of mass fraud and deception, the truth about the dangers of smoking finally won and became common knowledge.

Now you have the freedom to choose whether to smoke or not, but at least you have the knowledge regarding the risks associated, and can make an educated choice. And that is our goal here as well -- to shatter the deceptions disseminated by multinational companies that simply are lying about what's healthy and what's not.

Let's face it... In the U.S. alone, there's over $4 billion spent on direct-to-consumer pharmaceutical advertising. In addition to that, Big Pharma spends another $16 billion to, essentially, brainwash physicians through drug reps and special gifts and bonuses.

This means, about $20 billion a year is spent on disseminating misinformation!

We want to counter this dangerous propaganda by increasing awareness about appropriate drug use, and we'll do this by specifically targeting three types of drugs:

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