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How to Brand a Disease - and Sell a Cure


This is an older article that may not reflect Dr. Mercola’s current view on this topic. Use our search engine to find Dr. Mercola’s latest position on any health topic.

The manner in which prescription drugs are marketed today can be readily understood if you read the 1928 book "Propaganda," by Edward Bernays, the father of PR.

Bernays knew that public relations business was less about selling things than about creating the conditions for things to sell themselves.


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