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Placebos Work -- Even Without Deception

It has long been believed that the placebo effect works only because people believe they are taking a real drug. But a new study casts doubt on this assumption. Placebos may work even when they are administered without deception.

Even though placebos contain no active ingredients, patients often respond to them. In fact, many American physicians -- perhaps as many as 50 percent -- secretly give placebos to their patients.


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