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The Alliance for Natural Health USA is filing a Qualified Health Claim Petition with the FDA for vitamin D. For years, the FDA held that health claims could only be made if there was Significant Scientific Agreement (SSA) about the claim -- a standard almost impossible to reach in science. Following court losses, the Agency finally acknowledged that consumers benefit from more information.
As a result, the agency has established interim procedures whereby "qualified" health claims can be made, so long as the claims are not misleading.