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Research is showing that most preschool children develop a taste for salt, sugar and fat at their homes. In an experiment, researchers looked at the association between the taste preferences of more than 100 preschool children and their emerging awareness of brands of fast food and sugar-sweetened beverages. All of the children were able to pair at least some products with the companies that made them.
The results suggest that fast food and soda brand knowledge is linked to the development of a preference for sugar, fat and salt in food.