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Are New 'Healthier' Potato Chips Really Any Better For You?

Frito-Lay, as part of a push to use natural ingredients in its chips, is adding beet juice, purple cabbage and carrots to the recipe. These natural vegetable dyes will replace ingredients such as FD&C Red 40.

By the end of the year, Frito-Lay intends to make half its snacks sold in the U.S. with only natural ingredients.

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