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Coca-Cola Rolling Out New Misinformation Campaign to 'Combat Obesity'

Story at-a-glance -

  • A new Coca-Cola ad campaign focuses on the mistaken belief that beating obesity is a matter of counting calories. This theory has been found to be patently false. All calories are NOT the same, and obesity is the result of consuming too many of the wrong type of calories
  • Carbs (fructose and grains) affect the hormone insulin and leptin, which are very potent fat regulators. Fats and proteins affect insulin to a far lesser degree
  • While soda consumption in the US has declined by 40 percent in the last 10 years, consumption of artificially sweetened “diet” beverages has risen in that same time
  • Research published in 2011 found that people who drank two or more diet sodas a day experienced waist size increases that were six times greater than those of people who didn't drink diet soda
  • Research from 2005 found drinking more than two cans of diet soda a day increased risk of obesity by more than 57 percent. Drinking more than two cans of regular soda per day increased obesity risk by just over 47 percent

By Dr. Mercola

A new Coca-Cola ad campaign that encourages people to come together to fight obesity is drawing fire from consumer advocates and obesity experts.


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